Effie Awards
Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving initiatives and first-class insights into marketing strategies that produce results.
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The MX Group and Okta Slay the Giants, Win Effie for Advertising Effectiveness
MX becomes first pure-Ppay B2B agency to win a U.S. Effie, marking a milestone for B2B marketing effectiveness
ReSurge International's "Closing the Gap" Wins Bronze Effie Award in Nonprofit Category
Pro bono campaign reframing reconstructive surgery as life-saving care tripled donor revenue and won major effectiveness award
Uber Eats and Special US Earn Top Honor at 2026 Effie Awards United States Gala with a Grand Effie Win for "Football is for Food"
Uber Eats and Special US – along with PHD, O Positive, Exile and Pariah- took home the Grand Effie
Effie United States Announces 2026 Grand Jury for Most Effective Marketing Effort Award
As the global authority on marketing effectiveness, Effie Awards celebrate work that works- recognizing marketing efforts that not only capture attention
eos and Mischief Win Iridium Effie for Second Year at Global Best of the Best Awards
Global best of the best Effie Awards open to gold and grand Effie winners worldwide
Effie Worldwide Reveals Global Grand Contenders for its 2025 Global Best of the Best Effie Awards
Global Grand winners, along with the Iridium Effie - the single most effective campaign in the world - will be announced later this month
Brands Tackling Personal and Societal Concerns Have Much to Gain, New Effie UK & Ipsos Report Reveals
Despite the current media narrative, brands that play it too safe risk missing out on significant opportunities in Great Britain's cause landscape
System1 and Effie Launch The Creative Dividend: A Practical Guide to Making Effectiveness Happen in Advertising Today
New book helps marketers improve ad quality, defend investment, and unlock profit
2025 Iridium Effie Jury Announced: Barbara Asin and Jouke Vuurmans Named Iridium Jury Co-Chairs
The Global Best of the Best Effie Awards celebrate the most impactful, insight-driven work from around the world
Nurofen Wins the Grand Effie at the 2025 Effie Awards UK
Nurofen was recognised for its work to end gender bias in pain management, in partnership with McCann London
Effie UK Announces 2025 Awards Finalists
49 finalists come from 19 entrants across 29 categories, with adam&eveDDB London putting on the strongest agency showing with 10 finalist cases
The Latest Effie UK & Ipsos Report Shows How Assimilating Into a National Culture Can Help Brands Grow
Assimilating into national culture helps brands build meaningful connections
Latest News
Jun. 05, 2026
Ad of the Day | Meet Boston Says "Welcome World" in New Campaign by Allen & Gerritsen
In a new campaign by Allen & Gerritsen (A&G), Meet Boston positions itself as a welcoming, world-class destination defined by energy and global connection
Jun. 05, 2026
Seattle Just did Something Even Aliens Couldn't Pull Off
The line runs across the I-90 floating bridge, making it the first light rail system built on a floating bridge anywhere in the world