Effie Awards
Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving initiatives and first-class insights into marketing strategies that produce results.
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The Empathy Gap: Why Brands Need Insight, Not Just Iintuition, to Boost Effectiveness
Effie and Ipsos Creative Excellence Release Third Report in Dynamic Effectiveness Series: The Intuition Illusion
Introducing the Effie LIONS Foundation: Building a Marketing Industry for Everyone
Global non-profit aims to futureproof the industry through access and innovation
The Field Museum's "Blood Appetite" Wins Grand Effie at the 2025 Effie Awards US
Honored for its sharp strategy and original thinking, the campaign took home the top prize for marketing effectiveness
Effie U.S. Announces 2025 Grand Jury to Select Top Marketing Effort
This jury will determine the recipient of the Grand Effie, the top honor awarded for the most effective marketing effort of the year
"Evolution of Smooth" Brand Campaign Wins the Iridium as the Most Effective Campaign in the World
2024 global best of the best Effie Awards winners revealed
Effie Worldwide Announces Global Grand Contenders for its 2024 Global Best of the Best Awards
The Global Best of the Best Effie Awards honor the world’s most effective marketing across a truly global stage
Brands Must Respond to how "Nouveau Nihilism" is Shaping Consumer Choices, New Effie x Ipsos Report Finds
Marketers must adapt as economic uncertainty and shifting expectations drive a "live for today" mindset
On Strategy Showcase Becomes the Official Podcast Partner of Effie Worldwide
Collaboration to feature exclusive programming effie award-winning case studies, thought leadership, and global celebrations of marketing effectiveness
Helen Edwards Succeeds Karina Wilsher as Effie UK Council Chair
This marks the first time that Effie UK has announced a change to the role, which has been held by Karina Wilsher, Partner and Global CEO of Anomaly, since January 2020
Tackling Toxic Masculinity Through Marketing can Help Brands and Society Alike, New Ipsos x Effie Report Finds
Report reveals marketing's duty of care gap for men and boys, emphasizing positive male portrayal
2025 Effie Awards UK Open for Entries with Three new Honours
All marketing activity that ran in the UK at any point between 1 July 2023 and 31 December 2024 is eligible to enter
Effie Collegiate US Announces Amazon Collaboration for 2025 Spring Semester Brand Challenge
Marketing Students Nationwide Invited to Create Impactful Integrated Brand Campaigns
Latest News
Jun. 05, 2026
Ad of the Day | Meet Boston Says "Welcome World" in New Campaign by Allen & Gerritsen
In a new campaign by Allen & Gerritsen (A&G), Meet Boston positions itself as a welcoming, world-class destination defined by energy and global connection
Jun. 05, 2026
Seattle Just did Something Even Aliens Couldn't Pull Off
The line runs across the I-90 floating bridge, making it the first light rail system built on a floating bridge anywhere in the world