Effie Awards
Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving initiatives and first-class insights into marketing strategies that produce results.
+1 212 913 9772
IKEA Wins the Grand Effie at the 2024 Effie Awards UK
Six brands awarded Gold – McCain, McDonald's, Ford, IKEA, Specsavers and Tesco Mobile
Effie Worldwide has Announced its 2024 Iridium Jury
Gold and Grand Effie winners from over 55 Effie Awards programs in 2023 were eligible to enter, competing for the Global Grand Effie in their respective categories
Ascential's LIONS Division Acquires Global Benchmark in Marketing Effectiveness to Enhance Offerings for Marketing and Creative Industries
Effie to join Ascential's LIONS Division, championing creative marketing and growth
The World's Most Effective Marketers are Announced: 2023 Global Effie Index Results
Repeat chart toppers AB InBev & McDonald’s demonstrate their continued success
Effie Worldwide Strengthens its Board and Inaugural Future Council with the Appointment of New Members
Effie Worldwide, has announced six new members to their Worldwide Board of Directors
"McDonald's Famous Orders" Named Most Effective Campaign in the World
McDonald’s and Wieden+Kennedy NY Win the Iridium Effie. 12 Global Grand Effies awarded, with four going to Ogilvy
Effie UK Announces 2023 Awards Finalists After Receiving a Record-Breaking Number of Submissions
40 shortlisted entries have been through to the final round of judging
Effie Worldwide Announces 2022 Global Award Winners
Crayola’s "Color Yourself Into The World" wins Iridium for the Most Effective Campaign Globally
Tesco Wins the Grand Effie at the 2022 UK Effie Awards
Eight brands awarded Gold – from Aldi UK, Anusol and ITV to KFC, McDonald’s, Mini Cheddars, Tesco and Very
AB InBev, Omnicom, Special Group Top the Rankings of the 2021 Global Effie Effectiveness Index
Omnicom also claims number one spot in Europe
Effie Names Nike & Wieden+Kennedy's "Dream Crazy" Most Effective Campaign in the World
62 campaigns were selected
Effie's First Global Grand Effie Contenders Announced
62 contenders are competing for recognition of the most effective work globally
Latest News
Jun. 05, 2026
Ad of the Day | Meet Boston Says "Welcome World" in New Campaign by Allen & Gerritsen
In a new campaign by Allen & Gerritsen (A&G), Meet Boston positions itself as a welcoming, world-class destination defined by energy and global connection
Jun. 05, 2026
Seattle Just did Something Even Aliens Couldn't Pull Off
The line runs across the I-90 floating bridge, making it the first light rail system built on a floating bridge anywhere in the world