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Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving initiatives and first-class insights into marketing strategies that produce results.
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Latest News
Jun. 08, 2026
M&S Earns System1's Highest Score After Four Years of Creative Consistency
System1’s Star Rating predicts long-term brand growth by measuring consumers' emotional response to advertising
Jun. 08, 2026
International Icons Star in Stake's 2026 Global Football Tournament Hero Video
Sergio Aguero, Patrice Evra, Iker Casillas and Eden Hazard steal the show in It's All At Stake
