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Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving initiatives and first-class insights into marketing strategies that produce results.
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Latest News
Oct. 29, 2026
Toblerone x Biscoff Truffles Win Over Consumers with Strong Product and Advertising Scores
New collaboration ranks among the top 5% of over 60,000 innovations tested, while its launch advert also achieves exceptional 5.6 Star effectiveness score
Oct. 29, 2026
Mother Design Turns Intuition Into Identity for Purple Garden
New identity translates the energy, intuition and physicality of spiritual practice into a rich brand world designed to feel alive