Penny

Penny or internationally Penny Market is a discount supermarket chain based in Germany, which operates 3,550 stores. The market was founded by Leibbrand Gruppe in 1973; since 1989 it has been fully owned by the Rewe Group.

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Latest News

Jun. 23, 2026

BMB Launches new Campaign for Dairygold Premium Dairy Spread

The campaign, titled "Joy that Spreads", breaks in Ireland on 22 June, running for two months across TV, social and radio

Jun. 23, 2026

Yes& Acquires Modo Modo, Expanding B2B Marketing and Atlanta Presence

This latest move by Yes& marks the agency’s third strategic acquisition in the B2B space over the last 18 months