BETC Paris
Parisian advertising agency, working with clients such as Air France, evian, McDonald's, Canal+, Peugeot, Petit Bateau, Armani, Aigle, Pages Jaunes and many more
+33 1 56 41 35 00
BETC Paris Consolidates its Planning Departement
BETC Paris announces the promotion of two internal talents. Alexandre Ben Soussan and Etienne Averseng become Heads of Planning
Bouygues Telecom Investigates Crime Scenes CSI-Style
Bouygues Telecom, and its ad agency BETC Paris, used to launch its new advertising "We are made to be together" brand platform
LGBTQIA+ Seniors are Invited to Come Back to Paris Pride After Years of Absence thanks to Misterb&b and BETC
misterb&b has created the Silver Pride initiative in partnership with Les Audacieuses et les Audacieux
Driving School CER Introduces "The Lost Ride" Campaign
CER, with the help of advertising agency BETC Paris, came up with a creative solution
In Order to Celebrate its 90th Anniversary, Lacoste has Launched its New Global Positioning
The campaign is co-imagined by Lacoste and French creative agency BETC Paris
Budweiser Partners with BETC and Creative Design Consultancy Frog on Groundbreaking Refrigeration Innovation
The first-ever sustainable cooler that can cool drinks to below 6°C without electricity
A Photoshoot Like No Other to Promote Bri the New Original Creation by Canal+
CANAL+ is launching a new TV series called BRI about police's special forces
Canal Innovates With Subtitles Adapted For Dyslexic People
An inclusive innovation created through a partnership between international media group CANAL+, NGO Puissance Dys and ad agency BETC Paris
Ad of the Day | Netflix and Lacoste Partner for a Must-Wear Collaboration
To showcase the collection, Lacoste and its creative agency BETC Paris unveil a film and photo campaign
Baby Formula Brand Gallia Puts New Mother's Mental Health First
Gallia and BETC take on the postpartum conversation and encourages new parents to open up
Ad of the Day | Canal+ Releases Moving Short Film as a Tribute to the Genre
As a tribute to the short film genre, CANAL has released a short film of its own, created by agency BETC Paris
For The Rugby World Cup 2023, Meta Takes Fans into a new Dimension
Meta partners with BETC Paris, Havas Play, Havas Events and Unit9 for the Rugby World Cup 2023
Latest News
Aug. 14, 2026
Brandon and Avelo Airlines Launch "If You Know, You Avelo," Repositioning Regional Airports as the Smarter Way to Fly
The agency's first work as creative and media AOR launches across five origin markets
Aug. 14, 2026
Serviceplan's First Campaign for Uber Plays with Words, Wit and Well-Worn Habits
Uses documentary-style storytelling, cinematic observation, and everyday moments to position Uber as a relevant choice for daily life