BETC Paris

Parisian advertising agency, working with clients such as Air France, evian, McDonald's, Canal+, Peugeot, Petit Bateau, Armani, Aigle, Pages Jaunes and many more

+33 1 56 41 35 00

Oct. 04, 2023

Meta and BETC Celebrate the Passion of Rugby in a new TV Spot for the World Cup

Meta, Official Supplier of the Rugby World Cup France 2023, is bringing its Superfans to life

Oct. 03, 2023

Alternative Stock Images: Morning and Betc Paris Reinvent Stock Images Corporate Offices

Morning reinvents corporate offices with beautiful office settings designed with collaborators in mind

Jul. 12, 2023

BETC Paris Consolidates its Planning Departement

BETC Paris announces the promotion of two internal talents. Alexandre Ben Soussan and Etienne Averseng become Heads of Planning

Jul. 06, 2023

Bouygues Telecom Investigates Crime Scenes CSI-Style

Bouygues Telecom, and its ad agency BETC Paris, used to launch its new advertising "We are made to be together" brand platform

Jun. 30, 2023

LGBTQIA+ Seniors are Invited to Come Back to Paris Pride After Years of Absence thanks to Misterb&b and BETC

misterb&b has created the Silver Pride initiative in partnership with Les Audacieuses et les Audacieux

May. 15, 2023

Driving School CER Introduces "The Lost Ride" Campaign

CER, with the help of advertising agency BETC Paris, came up with a creative solution

May. 04, 2023

In Order to Celebrate its 90th Anniversary, Lacoste has Launched its New Global Positioning

The campaign is co-imagined by Lacoste and French creative agency BETC Paris

May. 03, 2023

Budweiser Partners with BETC and Creative Design Consultancy Frog on Groundbreaking Refrigeration Innovation

The first-ever sustainable cooler that can cool drinks to below 6°C without electricity

Apr. 28, 2023

A Photoshoot Like No Other to Promote Bri the New Original Creation by Canal+

CANAL+ is launching a new TV series called BRI about police's special forces

Apr. 25, 2023

Canal Innovates With Subtitles Adapted For Dyslexic People

An inclusive innovation created through a partnership between international media group CANAL+, NGO Puissance Dys and ad agency BETC Paris

Apr. 12, 2023

Ad of the Day | Netflix and Lacoste Partner for a Must-Wear Collaboration

To showcase the collection, Lacoste and its creative agency BETC Paris unveil a film and photo campaign

Mar. 14, 2023

Baby Formula Brand Gallia Puts New Mother's Mental Health First

Gallia and BETC take on the postpartum conversation and encourages new parents to open up

Latest News

Sep. 28, 2026

Why Make it Easy? De Balie and Dawn Explore the Power of Discomfort in Bold new Campaign

De Balie, Amsterdam’s home for culture and debate, launches striking new brand campaign with Dawn, pairing provocative copy with surreal photography

Sep. 28, 2026

MOX Creates New Brand Identity for Formula E's Next Era of Racing

The rebrand lands the central message of making progress thrilling, cementing Formula E's position as a confident, culturally impactful global sport