BETC Paris
Parisian advertising agency, working with clients such as Air France, evian, McDonald's, Canal+, Peugeot, Petit Bateau, Armani, Aigle, Pages Jaunes and many more
+33 1 56 41 35 00
Lacoste Plays Grounded and Makes Gravity Disappear for the Launch of the New Sneaker L003 2k24
For its campaign launch for the new L003 2K24 sneaker, Lacoste - helped by its longtime ad agency BETC Paris
Chilling PSA Unearths Continued Growth in Online Sexist Content
Shocking campaign from the French High Council for Equality and BETC Paris comes from a damning report about sexism in France
Tekken 8 Reinvents the Face-Off Moment in Combat Sports in Epic Blockbuster ad by BETC Paris
In combat sports, the face-off between the two fighters has become a most-anticipated moment
Canal+ Launches new African Campaign for Afcon 2023
In anticipation of the regional football tournament that starts Saturday January 13th, CANAL+ with its ad agency BETC Paris, has released a new TV campaign
"Fight Disinformation. Arm Yourself with Facts": RSF Unveils its Year-End Campaign Video
This powerful video quickly demonstrates journalism’s importance in combatting disinformation
Deezer's new Quirky ad Shows that Music Infectious Energy Simply Can't be Contained
The new Deezer comes to life in a bold, fresh and quirky ad by BETC
As Long as the Sun Rises, Marrakech will Shine: New Forever Marrakech Tourism Campaign by BETC Paris
Marrakech will never stop shining The Moroccan National Tourism Office and BETC Paris remind the whole world
Heetch Plans to Flood Midjourney's Staff with Thousands of Postcards to Fix the Generative AI Tool
Heetch spurs the entire banlieue into action to help Midjourney rectify an AI bias with the help of postcards
BETC Paris Joins Forces with FDJ for the Historic Launch of Its New Game, Eurodreams
FDJ is releasing a new lottery game, 20 years after the launch of Euromillions in 2004
Lacoste and BETC Drop the new Theo Curin Collection
This season, part of the profits from the Lacoste x Theo Curin collaboration will support the projects of Raphaelle Tousignant, Tom Lecomte and Davison Fortunato
In Anticipation of European Disability Employment Week, LADAPT and BETC Paris Question a World Without Limits
Can digital technology have the power to increase the employment of people living with disability?
Ad of the Day | Can You Outrun a Pro Athlete for Free Prizes?
Distance running store challenges hypebeasts and sneakerheads in explosive stunt with BETC Paris
Latest News
Sep. 28, 2026
Why Make it Easy? De Balie and Dawn Explore the Power of Discomfort in Bold new Campaign
De Balie, Amsterdam’s home for culture and debate, launches striking new brand campaign with Dawn, pairing provocative copy with surreal photography
Sep. 28, 2026
MOX Creates New Brand Identity for Formula E's Next Era of Racing
The rebrand lands the central message of making progress thrilling, cementing Formula E's position as a confident, culturally impactful global sport