Serviceplan

Building Best Brands - since 1970.
Nov. 11, 2026

Serviceplan Stages new Lufthansa First Class Loungewear Collection

Lufthansa unveils loungewear collection with CDLP and artist jorinde voigt

Oct. 26, 2026

Creativity Remains the Ultimate Differentiator: Serviceplan Appoints Olivier Apers as CCO in Paris

Famous creative joins CEO Thomas Derouault as Serviceplan, Europe’s leading independent agency group

Sep. 25, 2026

Ad of the Day | Lufthansa and Serviceplan Launch New International Premium Campaign

"Premium Lives in the Details" Highlights Specific Premium Moments Onboard

Aug. 14, 2026

Serviceplan's First Campaign for Uber Plays with Words, Wit and Well-Worn Habits

Uses documentary-style storytelling, cinematic observation, and everyday moments to position Uber as a relevant choice for daily life

Jun. 15, 2026

MediaMarktSaturn and Serviceplan Group Launch Future-Ready Model for Marketing Production

The transformation ambition behind this new model is to consistently advance MediaMarktSaturn’s "Experience Retail" strategy

Mar. 13, 2026

Serviceplan Brings a Human Perspective to Business Succession in New Campaign for DATEV

The new film addresses one of the most urgent but often overlooked business issues in Europe

Feb. 19, 2026

Serviceplan Group Deploys Creative AI Across Global Operations in Partnership with Luma AI

Serviceplan group standardizes AI across creative workflows to boost productivity

Feb. 04, 2026

New Project Adds Period Underwear to School Uniforms to Ensure Menstrual Dignity

Across Latin America, 1 in 4 girls regularly misses school during their period because they don't have access to period products

Jan. 22, 2026

Lufthansa Marks 100 Years with a Walk Through Its Advertising History

New anniversary campaign by Serviceplan revisits iconic brand moments while inviting a new generation to say "Yes. To what’s next"

Nov. 27, 2025

What Global CMOs Want in 2026: Strategic Priorities and Agency Expectations

805 international marketing leaders reveal how AI is reshaping the future of brand-building in the CMO Barometer from Serviceplan Group

Nov. 05, 2025

Abdul Latif Jameel Motors Turns Celebration into Participation, with a First-of-its-Kind Test Drive Parade Experience

Each year, Saudi streets fill with vibrant car parades and crowds celebrating the eve of National Day

Oct. 14, 2025

Serviceplan Munich Named Creative and Communications Agency for Melissa & Doug in Europe

The partnership aims to significantly grow the brand's awareness and visibility across key European markets

Latest News

Nov. 12, 2026

Ringo Launches Charlie, the first AI Assistant for Sync Licensing that Lives on WhatsApp

The producer tells Charlie where the ad will run: media, territory, duration and first on-air date

Nov. 12, 2026

The Challenger Playbook Is Now Table Stakes. Rival's 2026 Index Reveals What Comes Next

From 2,039 brands screened to 50 selected, this year's Rival 50 finds that earned attention, creators, and bold content