Serviceplan

Building Best Brands - since 1970.

Sep. 20, 2024

The World's First Fashion Statement Made from the Wool of Gay Sheep

Rainbow Wool is launching its first collection crafted from this unique wool, with Tokio Hotel singer Bill Kaulitz leading the campaign

Sep. 05, 2024

Serviceplan Group Reports 11% Revenue Growth in 2023/24, Driven by Innovation and Strategic Expansion

This result, driven by client gains, international recognition, and global growth, highlights the Group’s focus on innovation and strategy

Aug. 29, 2024

Small Prices, Big Impact, PENNY and Serviceplan Transform Affordable PENNY Label into Eye-Catcher

PENNY, known for its wide range of low-priced own-brand products, is taking a creative step to highlight its affordability

Aug. 13, 2024

Ad of the Day | Lufthansa Airlines and Serviceplan Group Announce Global Launch of New Brand Campaign

The airline aims to bring the excitement back to flying with new "Allegris" cabin product

Jul. 18, 2024

Serviceplan Italy CEO Stefania Siani to Lead as Jury President at the TikTok Ad Awards Italy

Under her leadership, the panel will focus on spotlighting the most innovative and impactful campaigns on TikTok

Jul. 11, 2024

Bitburger Unveils "Bitte": A Campaign Brewing Connections Across Europe

In an eye-catching campaign, Bitburger invited European visitors to Germany with a friendly "Bitte" (engl. Please) and the usual humorous Bitburger style

Jun. 25, 2024

Serviceplan Group Wins 14 Awards and is Number 3 Independent Network of the Year at Cannes Lions 2024

Serviceplan Group took home 3 Golds, 3 Silvers, and 8 Bronzes from the 71st Cannes Lions International Festival of Creativity

May. 29, 2024

Mediaplus Group Acquires UK's Total Media Group

he Mediaplus Group continues its expansion by acquiring 100 percent of the Total Media Group

May. 23, 2024

Serviceplan Named Independent Agency Network of the Year at D&AD 2024

2 Yellow Pencils, 4 Graphite, 12 Wood and 1 White Pencil make this an unprecedented year for Serviceplan at D&AD

May. 16, 2024

Serviceplan Group Announces Sanja Scheuer as Chief People Officer to Drive Global Growth

Sanja Scheuer steps into the role of CPO and joins the Executive Board of the agency group

Apr. 29, 2024

Marketing Needs new Superheroes: CMO Barometer 2024 Results

Around 800 CMOs from 11 countries, surveyed by Serviceplan Group and the University of St. Gallen

Apr. 14, 2024

Serviceplan Innovation Creates Campaign to Visualize Consequences of Space Pollution

Coalition of private and public aerospace organizations introduces first astronomical constellations made from space debris

Latest News

Sep. 28, 2026

Behind the Gloves and Brothers and Sisters Launch Campaign to Define Boxing's 7th Punch

Traditionally, six punches – jab, cross, lead hook, rear hook, lead uppercut, rear uppercut – have formed the foundation of boxing

Sep. 25, 2026

Bountiful Cow Wins Butternut Box Brand Media Account

The agency will lead above-the-line media strategy, planning and buying for Butternut Box, supporting the brand as it continues its mission to make fresh food