Serviceplan

Building Best Brands - since 1970.
Jun. 23, 2025

Serviceplan Group Named Independent Network and Independent Agency of the Year at Cannes Lions 2025

Setting a historic creative record for the Group with 19 Lions and two Special Awards

May. 26, 2025

O2 Brings Humor to Telecom with a Talking Fish and a Customer-First Promise

Germany's O2 launches campaign for free home network installation service with a bold creative twist from Serviceplan Bubble

May. 21, 2025

Screen2Save: Germany's First Real-Time Alert System for Missing Children

In a powerful public-private effort, Initiative Vermisste Kinder, Free2move, Mediaplus Group, and partners have launched Screen2Save

May. 12, 2025

Rugenwalder Muhle and Serviceplan Group Turn Berlin Into a €100,000 Fan-Made Love Letter

As tens of thousands of fans gathered in Berlin for a major global pop concert last Friday, Rugenwalder Muhle

May. 01, 2025

The First Bank Account that Provides Interest on Breastfeeding

Launched for Mother's Day, the Serviceplan campaign fights stigma and rewards breastfeeding with real financial benefits

Apr. 10, 2025

Ad of the Day | Hyundai's New Campaign Brings a Human-Centered Twist to Car Ads

The global film by Serviceplan Hamburg tells a story of belief, perseverance, and choosing the harder, more meaningful path

Mar. 10, 2025

Serviceplan Group Named Independent Agency Network of the Year by Ad Age

As the largest independent agency network worldwide, Serviceplan Group stood out for its House of Communication model

Jan. 29, 2025

Artist Sho Shibuya Creates Unique Loungewear for Lufthansa Allegris First Class

Lufthansa and Serviceplan are combining the Lufthansa Allegris First Class flying experience with art, fashion and high-quality craft

Jan. 13, 2025

Ad of the Day | Lufthansa and Serviceplan Inspire to Make Travel Dreams Come True

Lufthansa's new global 360° campaign from lead agency Serviceplan invites you to finally take that trip you've always wanted to make this year

Dec. 13, 2024

Serviceplan Group Partners with Cardano Foundation to Pioneer Blockchain-Driven AI Agent Economy

This collaboration represents a significant step in bringing blockchain and AI together

Dec. 09, 2024

PENNY's Year-End Campaign Honors Forderpenny Supporters and Volunteer Impact

The 2024 campaign, titled "Wonderful World" shines a spotlight on the Forderpenny initiative

Nov. 28, 2024

CMOs Around the World Share Their 2025 Forecasts

Serviceplan Group eveals the top strategies CMOs are counting on to navigate the future

Latest News

Nov. 12, 2026

Ringo Launches Charlie, the first AI Assistant for Sync Licensing that Lives on WhatsApp

The producer tells Charlie where the ad will run: media, territory, duration and first on-air date

Nov. 12, 2026

The Challenger Playbook Is Now Table Stakes. Rival's 2026 Index Reveals What Comes Next

From 2,039 brands screened to 50 selected, this year's Rival 50 finds that earned attention, creators, and bold content