Ad of the Day | O Boticario: Plans
Media Type:
Film
Brand
Agency
Country:
Industry:
Figures from the World Health Organization (WHO) indicate that 1 in 6 couples have difficulty conceiving. In a world with little readily available information, restricted access to treatment, and persistent silence around the process of attempting pregnancy, people from all sorts of backgrounds and family arrangements share the same story – the desire to become mothers. In light of this still under-discussed issue, O Boticário, a Brazilian cosmetics company, is addressing the journey of hopeful mothers in its 2025 Mother’s Day campaign.
Credits
Advertising Agency:
Almap BBDO, BrazilPresident and CEO:
Filipe BartholomeuCCO:
PernilCreative Consultant:
Becky KorichClient Services:
Camilla Massari, Andressa Duo, Vivianne Santos, Thais Guarlotti, Julia Vasconcelos, Jose Henrique PereiraCSO:
Joao Gabriel FernandesPlanning:
Daniela Ferrari, Julia Martins, Giovanna SchiavonDate:
May, 2025
Ad of the day
Ad of the Day | Sephora: We All Sephora
9.0
Ad of the Day | ESSITY: Inner Strength Support
8.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Latest News
Nov. 11, 2026
H/L Celebrates Diwali With Toyota and a Music-Centered Spot Featuring Bay Area Artist Fijiana
As home to one of the largest South Asian populations in the United States and a key community for NorCal Toyota
Nov. 11, 2026
Saint Elmo's Tourism and Schwarzwald Tourismus Develop Cuckoo Clock for Kelly Clarkson
Kelly Clarkson inquired about the bird in Brooklyn and later reported on X that she had been treated condescendingly