Ad of the Day | O Boticario: Plans

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Brazil

Industry:

Health, Beauty

Figures from the World Health Organization (WHO) indicate that 1 in 6 couples have difficulty conceiving. In a world with little readily available information, restricted access to treatment, and persistent silence around the process of attempting pregnancy, people from all sorts of backgrounds and family arrangements share the same story – the desire to become mothers. In light of this still under-discussed issue, O Boticário, a Brazilian cosmetics company, is addressing the journey of hopeful mothers in its 2025 Mother’s Day campaign.

Credits

Advertising Agency:

Almap BBDO, Brazil

President and CEO:

Filipe Bartholomeu

CCO:

Pernil

Executive Creative Directors:

Fernando Duarte, Henrique Del Lama

Creative Consultant:

Becky Korich

AV Production:

Diego Villas Boas, Juliana Henriques, Julia Ramos

Client Services:

Camilla Massari, Andressa Duo, Vivianne Santos, Thais Guarlotti, Julia Vasconcelos, Jose Henrique Pereira

CSO:

Joao Gabriel Fernandes

Planning:

Daniela Ferrari, Julia Martins, Giovanna Schiavon

Date:

May, 2025