O Boticario: Make Your Love Present
Media Type:
TV
Brand
Agency
Country:
Industry:
In an era of overstimulation, being fully present is increasingly rare, and "artificial intimacy"– the phenomenon in which we neglect relationships and our routines – has a direct impact on the way people connect to one another, and their social and emotional skills. In a recent talk at South by Southwest (SXSW), therapist and NYU professor Esther Perel explored the issue, and the way in which new technologies are affecting our mental health.
Credits
Advertising Agency:
Almap BBDO, BrazilDate:
December, 2023
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