O Boticario: Extinto

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Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Brazil

Industry:

Health, Beauty

According to the UN, every year, over 2 billion tons of waste are generated across the world; and according to the Brazilian Association of Public Sanitation and Special Waste (ABRELPE), Brazil recycles just 4% of the trash it produces every day. That state of affairs – plus decades of work by Boticário, a Boticário Group Brand and a leader in reverse logistics for nearly two decades – was the jumping-off point for the brand to develop Project Extinto, which is designed to warn people about the importance of preserving the environment and proper solid waste management.

Credits

Advertising Agency:

Almap BBDO, Brazil

Date:

February, 2024