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Jul. 13, 2026

System1 Reveals the World's Favourite World Cup Ads, From Scotland to Brazil

In System1 Test Your Ad platform, 34 World Cup ads achieved a Star Rating of 4.0 or higher, a significant improvement from two ads during the 2022 Men’s World Cup

Jul. 13, 2026

Sunsilk and BABYMONSTER Embrace Moments Behind the Spotlight in new Campaign Celebrating Confidence through Life's Challenges

This creative campaign was developed in collaboration with frank. Singapore