O Boticario: Tempest
Media Type:
Film
Brand
Agency
Country:
Industry:
O Boticário, the most beloved beauty brand in Brazil, is calling for a conversation about the stigma and challenges involving relationships between mothers and adolescent children in a new Mother’s Day campaign. A 2022 Harvard study indicated that the parents of teenagers feel just as lonely and depressed as their children, which has a direct effect on the development and consolidation of their relationship. Of the families surveyed, 18% of teenagers were dealing with anxiety, while 20% of mothers felt the same.
Credits
Advertising Agency:
Almap BBDO, BrazilDate:
May, 2024
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 01, 2026
Uber Eats Turns Fans Rituals into the Heart of its new Campaign with LALIGA
Gerard Pique and Iker Casillas return as protagonists to react, with their usual rivalry, to the superstitions of fans from the competition's 20 clubs
Oct. 01, 2026
Sibling Rivalry Welcomes Director Gracie Koh
Gracie represents a new generation of socially-fluent director-creators moving seamlessly between culture and content