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World Vision: Different and Equal, 4
Ad of the Day | Pure Line: Maybe This is Our Last Chance
Media Type:
Experiential
Brand
Agency
Country:
Industry:
Unilever beauty brand Pure Line enlisted FCB Artgroup to find a way to celebrate the brand’s responsible attitude to nature and caring for the natural beauty of women for Earth Day on April 22nd.
The agency asked women the question, "If today were the last day to say something to your mother, what would you say to her."
They then asked the same question, but for Mother Earth.
The result was a touching, surprising and emotional video that reflected Pure Line’s commitment to taking care of nature and the environment.
Credits
Advertising Agency:
FCB Artgroup, KazakhstanManaging Director:
Demet DemirayRegional Creative Director:
Juan Pablo ValenciaArt Directors:
Juan Pablo Valencia, Doniyor MamanovCopywriter:
Juan Pablo ValenciaAccount Director:
Rustem SadvakaskovRegional Digital Director:
Tarlan UseynovDigital Media Manager:
Oleg KozyrevProduction Company:
HumanDOP - Editing:
Din-Islam SabyrbayProducer:
Marlen KapbarDate:
April, 2019
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