Cornetto: Unwrapped
Media Type:
Outdoor
Cornetto ice creams filled the streets as soon as the first rays of summer appeared. In celebration of this, the ice cream brand launched a hand-crafted poster campaign to boost brand awareness and evoke the feeling that summer starts with the first unwrapping of a Cornetto.
Credits
Advertising Agency:
LOLA MullenLowe, MadridGlobal Creative Director:
Dante Zamboni, Jorge Zacher, Kevin CabuliManaging Director:
Tom EllistonHead of Global Strategy:
Camilla FacinGlobal Strategy Manager:
Bruno YanaguiGlobal Account Director:
Victoria Rossetti, Barbara de la PlazaDesign Director:
Yan Graller de OliveiraArt Director:
Pedro MezziniDesigner:
Alan ChungHead of Production:
Felipe CalvinoProducer:
Jorge Saade, Marina SaroGlobal Account Supervisor:
Megan EdwardsDate:
September, 2024
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 29, 2026
Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign
The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising
Jul. 29, 2026
Neighborhood Watch Signs Award-Winning Director La Pele
La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing