Closeup: White Now
Media Type:
TV
Brand
Agency
Country:
Industry:
Unilever’s toothpaste brand Closeup is redefining its category by shifting from oral care to a beauty-first approach and bringing beauty to the oral care aisle. This bold transformation comes to life as part of a full-scale rebrand in collaboration with MullenLowe Singapore.
Credits
Advertising Agency:
MullenLowe SingaporeDate:
May, 2025
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