Simply Be: Serious About Shape
Media Type:
TV
Brand
Country:
Industry:
Inclusive fashion brand Simply Be is calling time on clothes which make women feel like their bodies are “wrong” and instead focusing on the real enemy – bad fit – with its new brand platform “Serious About Shape”, developed by creative collective House 337. That message is at the heart of a new film breaking on Monday 1 May, also created by House 337, which shows how Simply Be is the style ally for every woman and every kind of body, no matter her shape or size.
Credits
Creative House:
House 337Executive Creative Director:
Zara InesonCreative Director:
Turhan OsmanSenior Art Director:
Laura LigginsCreative Team:
Poppy Cumming-Spain, Christina WormanStrategy Director:
Laura SammarcoSenior Strategist:
Abbey GauntAccount Management:
Sarah Johnston, Dom Kocur, Jessica MuhlAgency Producer:
Lawrie McLintockPhotographer:
Emily LipsonDirector/Production Co:
SportsCar/Object & AnimalProducer:
Jen GelinEditor:
Laura Cairney-KeizePost Production:
No.8DoP:
João De BotelhoDate:
May, 2023
Ad of the day
Ad of the Day | REI: Rewind The Run
9.0
Ad of the Day | Down Under Film Festival: Holy Crocodile
9.0
Ad of the Day | Netflix: Wednesday's Black Tears
9.0
Latest News
Nov. 24, 2025
The One Show 2026 Lowers Barrier to Entry with Adjusted Fees for 39 Countries
The move comes in recognition of financial challenges faced by agencies and brands whose local currency has been devalued against the US dollar
Nov. 24, 2025
LNR Launches new State-of-the-Art Fleet with "The Gift of Comfort" Campaign by Anything Is Possible
The campaign cuts through festive-season noise without the big budgets of traditional holiday advertisers