Simply Be: Serious About Shape
Media Type:
TV
Brand
Country:
Industry:
Inclusive fashion brand Simply Be is calling time on clothes which make women feel like their bodies are “wrong” and instead focusing on the real enemy – bad fit – with its new brand platform “Serious About Shape”, developed by creative collective House 337. That message is at the heart of a new film breaking on Monday 1 May, also created by House 337, which shows how Simply Be is the style ally for every woman and every kind of body, no matter her shape or size.
Credits
Creative House:
House 337Executive Creative Director:
Zara InesonCreative Director:
Turhan OsmanSenior Art Director:
Laura LigginsCreative Team:
Poppy Cumming-Spain, Christina WormanStrategy Director:
Laura SammarcoSenior Strategist:
Abbey GauntAccount Management:
Sarah Johnston, Dom Kocur, Jessica MuhlAgency Producer:
Lawrie McLintockPhotographer:
Emily LipsonDirector/Production Co:
SportsCar/Object & AnimalProducer:
Jen GelinEditor:
Laura Cairney-KeizePost Production:
No.8Sound Design:
James E/ No.8DoP:
João De BotelhoDate:
May, 2023
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