Burger King: Seriously French Ingredients

9.5

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

France

Industry:

Food

To the question "Do the French grumble often?" Our foreign friends answer "Yes" at a rate of 93%*. What the hell do they know? While it’s true that sometimes we grumble a bit… Well ok, it’s probably justified. This very French grumpiness is the strategy that BURGER KING® has decided to adopt to highlight its quality approach and all the care that the brand brings to the preparation and the choice of its ingredients. And yes, 75% of their ingredients are already produced by the French agricultural industry.

Credits

Advertising Agency:

Buzzman, Paris, France

Date:

June, 2022

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