Kleenex: Scrunch to Release, 1
Media Type:
Print
Brand
Agency
Country:
Industry:
Kleenex is backing the launch of its new Easy Breathe tissues with a campaign by FCB London. Landing just in time for cold and flu season, Kleenex Easy Breathe introduces a unique, capsule-burst technology that, when scrunched before use, releases the scent of menthol and eucalyptus – without compromising on the softness you expect from the brand – giving consumers yet another reason to "Grab Kleenex".
Credits
Advertising Agency:
FCB LondonChief Creative Officer:
Owen LeeCreative Directors:
Rob Farren, Ben Perez UsherArt Director:
Vivien DecombeCopywriter:
Gerard RodaSenior Producer:
Livvy TiddProducer:
Dai DavidsonBusiness Director:
Katie CreightonAccount Director:
Melissa AdamouSenior Account Manager:
Vicky EndicottStrategy:
Adriana FerranDesign Director:
Becci SalmonDesigner:
Anne-MarieDirector:
Institute ArtsProduction Co:
Institute ArtsArtist:
Alma HaserPhotographer:
Alma HaserVideographer:
Todd MacdonaldAnimator:
Todd MacdonaldMedia Planning:
PHDBuying:
PHDHead of Consumer Engagement:
Alexis RiceKleenex Brand Manager:
Lauren TaylorConsumer Engagement Marketing Manager:
Sophie AshtonUKI Marketing Director:
Matt StonePaid Media Manager:
Alex TuffleyDate:
October, 2024
Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Vue: Feel it Forever
9.0
Ad of the Day | Legora: Collaborate Seamlessly Law Just Got More Attractive
9.0
Latest News
Jun. 24, 2026
Humanat Launches Eye-Popping OOH Campaign for Booksy
Guerrilla-style campaign squarely aimed at dallas-fort worth beauty and wellness professionals
Jun. 24, 2026
M+C Saatchi Sport & Entertainment Appointed as Global PR Agency for Boss and Hugo
The agency will work for BOSS and HUGO across key brand and business moments