Kleenex: Scrunch to Release, 2
Media Type:
Print
Brand
Agency
Country:
Industry:
Kleenex is backing the launch of its new Easy Breathe tissues with a campaign by FCB London. Landing just in time for cold and flu season, Kleenex Easy Breathe introduces a unique, capsule-burst technology that, when scrunched before use, releases the scent of menthol and eucalyptus – without compromising on the softness you expect from the brand – giving consumers yet another reason to "Grab Kleenex".
Credits
Advertising Agency:
FCB LondonChief Creative Officer:
Owen LeeCreative Directors:
Rob Farren, Ben Perez UsherArt Director:
Vivien DecombeCopywriter:
Gerard RodaSenior Producer:
Livvy TiddProducer:
Dai DavidsonBusiness Director:
Katie CreightonAccount Director:
Melissa AdamouSenior Account Manager:
Vicky EndicottStrategy:
Adriana FerranDesign Director:
Becci SalmonDesigner:
Anne-MarieDirector:
Institute ArtsProduction Co:
Institute ArtsArtist:
Alma HaserPhotographer:
Alma HaserVideographer:
Todd MacdonaldAnimator:
Todd MacdonaldMedia Planning:
PHDBuying:
PHDHead of Consumer Engagement:
Alexis RiceKleenex Brand Manager:
Lauren TaylorConsumer Engagement Marketing Manager:
Sophie AshtonUKI Marketing Director:
Matt StonePaid Media Manager:
Alex TuffleyDate:
October, 2024
Ad of the day
Ad of the Day | Sephora: We All Sephora
9.0
Ad of the Day | ESSITY: Inner Strength Support
8.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Latest News
Nov. 11, 2026
H/L Celebrates Diwali With Toyota and a Music-Centered Spot Featuring Bay Area Artist Fijiana
As home to one of the largest South Asian populations in the United States and a key community for NorCal Toyota
Nov. 11, 2026
Saint Elmo's Tourism and Schwarzwald Tourismus Develop Cuckoo Clock for Kelly Clarkson
Kelly Clarkson inquired about the bird in Brooklyn and later reported on X that she had been treated condescendingly