Kleenex: Scrunch to Release, 2
Media Type:
Print
Brand
Agency
Country:
Industry:
Kleenex is backing the launch of its new Easy Breathe tissues with a campaign by FCB London. Landing just in time for cold and flu season, Kleenex Easy Breathe introduces a unique, capsule-burst technology that, when scrunched before use, releases the scent of menthol and eucalyptus – without compromising on the softness you expect from the brand – giving consumers yet another reason to "Grab Kleenex".
Credits
Advertising Agency:
FCB LondonChief Creative Officer:
Owen LeeCreative Directors:
Rob Farren, Ben Perez UsherArt Director:
Vivien DecombeCopywriter:
Gerard RodaSenior Producer:
Livvy TiddProducer:
Dai DavidsonBusiness Director:
Katie CreightonAccount Director:
Melissa AdamouSenior Account Manager:
Vicky EndicottStrategy:
Adriana FerranDesign Director:
Becci SalmonDesigner:
Anne-MarieDirector:
Institute ArtsProduction Co:
Institute ArtsArtist:
Alma HaserPhotographer:
Alma HaserVideographer:
Todd MacdonaldAnimator:
Todd MacdonaldMedia Planning:
PHDBuying:
PHDHead of Consumer Engagement:
Alexis RiceKleenex Brand Manager:
Lauren TaylorConsumer Engagement Marketing Manager:
Sophie AshtonUKI Marketing Director:
Matt StonePaid Media Manager:
Alex TuffleyDate:
October, 2024
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 31, 2026
VML UK Appoints Cat Davis as Chief Marketing Officer
Most recently serving as Atomic London’s first chief marketing officer, Cat will be charged with building on VML’s recent account wins for Heineken and Allen & Overy
Jul. 31, 2026
Stanley 1913 Appoints Born Social to Lead Global Social and Social Production
Appointment will support Stanley 1913's ambition to broaden its appeal across new audiences