Kleenex: Scrunch to Release, 2

10.0

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Health, Beauty

Kleenex is backing the launch of its new Easy Breathe tissues with a campaign by FCB London. Landing just in time for cold and flu season, Kleenex Easy Breathe introduces a unique, capsule-burst technology that, when scrunched before use, releases the scent of menthol and eucalyptus – without compromising on the softness you expect from the brand – giving consumers yet another reason to "Grab Kleenex".

Credits

Advertising Agency:

FCB London

Chief Creative Officer:

Owen Lee

Creative Directors:

Rob Farren, Ben Perez Usher

Art Director:

Vivien Decombe

Copywriter:

Gerard Roda

Senior Producer:

Livvy Tidd

Producer:

Dai Davidson

Business Director:

Katie Creighton

Account Director:

Melissa Adamou

Senior Account Manager:

Vicky Endicott

Strategy:

Adriana Ferran

Design Director:

Becci Salmon

Designer:

Anne-Marie

Director:

Institute Arts

Production Co:

Institute Arts

Artist:

Alma Haser

Photographer:

Alma Haser

Videographer:

Todd Macdonald

Animator:

Todd Macdonald

Media Planning:

PHD

Buying:

PHD

Head of Consumer Engagement:

Alexis Rice

Kleenex Brand Manager:

Lauren Taylor

Consumer Engagement Marketing Manager:

Sophie Ashton

UKI Marketing Director:

Matt Stone

Paid Media Manager:

Alex Tuffley

Date:

October, 2024