Ad of the Day | Kleenex: Big Day
Media Type:

Country:
Industry:
Inspired by the emotional moments parents and children experience during the back-to-school season, Kleenex’s latest creative spot The Big Day beautifully captures the heartwarming journey of a mom and son on his first day of school.
Credits
Advertising Agency:
FCB Chicago, USACEO, President:
Kelly GravesChief Creative Officer:
Pedro PérezDate:
October, 2024Ad of the day



Latest News
Oct. 14, 2025
Cheil UK Appoints Tony Mohammed to Drive Next Phase of Agency Growth
Senior leader with over 20 years' experience in brand development, digital transformation and experiential innovation for global names including Nike, Diesel and Gucci
Oct. 14, 2025
Jackson's Super Veggie Straws Launches Social Campaign Challenging Shoppers to Question the Label
Joybyte's social strategy urges consumers to look beyond marketing claims, earning 600k+ views for a single video