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Lacoste: 90th Anniversary, Vitry sur Seine x New York
Lacoste: 90th Anniversary, Paris x Seoul
Media Type:
TV
Lacoste kicks off its 90th anniversary. 90 years of the iconic Crocodile. 90 years defining French fashion sport. 90 years of movement born on the court, growing from sport to street. But this is not just another retrospective. The Crocodile marks its birthday with unique energy — living the present and celebrating the people moving the brand’s heartbeat across the globe.
Credits
Advertising Agency:
BETC Paris, FranceChief Creative Officer:
Remi BabinetExecutive Creative Director:
Florence BellissonArt Director:
Agnes CavardCopywriters:
Symonne TorpyJunior Art Director:
Joachim TouitouMusic Creative Director:
Adam GhoubaliStrategic Planner:
Yann ChervetTraffic Manager:
Alexandra ChiniArt Buyer:
Isabelle MocqPhotographer:
Ronan GallagherTV Producer:
Yannis CullazProduction Company:
COLORSDirector:
Yoni LappinProducer:
Jules DiengSound Company:
GumBrand Managers:
Catherine Spindler, Nathalie Beguinot, Julien Scheubel, Yoann Wenger, Mylene Atlan, Caroline GeraudDate:
May, 2023
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