Lacoste: 90th Anniversary, Sao Paulo x Tokyo
Media Type:
TV
Lacoste kicks off its 90th anniversary. 90 years of the iconic Crocodile. 90 years defining French fashion sport. 90 years of movement born on the court, growing from sport to street. But this is not just another retrospective. The Crocodile marks its birthday with unique energy — living the present and celebrating the people moving the brand’s heartbeat across the globe.
Credits
Advertising Agency:
BETC Paris, FranceChief Creative Officer:
Remi BabinetExecutive Creative Director:
Florence BellissonArt Director:
Agnes CavardCopywriters:
Symonne TorpyJunior Art Director:
Joachim TouitouMusic Creative Director:
Adam GhoubaliStrategic Planner:
Yann ChervetTraffic Manager:
Alexandra ChiniArt Buyer:
Isabelle MocqPhotographer:
Ronan GallagherTV Producer:
Yannis CullazProduction Company:
COLORSDirector:
Yoni LappinProducer:
Jules DiengSound Company:
GumBrand Managers:
Catherine Spindler, Nathalie Beguinot, Julien Scheubel, Yoann Wenger, Mylene Atlan, Caroline GeraudDate:
May, 2023
Ad of the day
Ad of the Day | Jordans Cereals: Punk Up
9.0
Ad of the Day | National Theatre Live: The Best Seat in the House
10.0
Ad of the Day | Lufthansa: All it Takes is a Yes
10.0
Latest News
Jan. 21, 2025
Gordon Ramsay Reveals Calm New Persona as He Becomes a Character in Hay Day the World's Most Popular Farming Game
Gordon Ramsay is replacing one of Supercell's most loved characters as he partners with Hay Day
Jan. 20, 2025
Ad of the Day | Jordans Punk up the World of Cereal with new Campaign
Created by Havas London, the campaign includes a hero 20 second film, which sees ice guns freeze-drying strawberries for Country Crisp