Lacoste: Play Big, Ahn Hyo Seop
Media Type:
Print
This year, Lacoste is reaching new heights with its larger-than-life brand campaign, “Play Big”. Exploring uncharted territories and placing art at its very heart, 2024 is undeniably a big year for the Crocodile.
Credits
Advertising Agency:
BETC Paris, FranceChief Creative Officer:
Remi BabinetExecutive Creative Director:
Florence BellissonArt Director:
Agnes CavardAssistant Art Directors:
Joachim Touitou, Marie-Aude LecomteCopywriter:
Symonne TorpyMusic Creative Director:
Adam GhoubaliStrategic Planner:
Yann ChervetHead of Art Buying:
Isabelle MocqTV Producers:
Jacques-Etienne Stein, Clara SmithProduction Company:
General POPDirector & Photographer:
Willy VanderperrePost Producer:
Sophie GarrelSound Company:
GumMusic Composer:
Antonio SanchezDate:
April, 2024More from Lacoste
Lacoste: The Run
0.0
Lacoste : Play with Icons, Pierre Niney
9.0
Lacoste : Play with Icons, Wang Yibo
9.0
Lacoste : Play with Icons , Adele Exarchopoulos
9.0
Lacoste : Play with Icons , Venus Williams
9.0
Lacoste : Play with Icons, Novak Djokovic
9.0
Ad of the Day | Lacoste: Play Big
10.0
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 13, 2026
As the World Cup Comes to an End, Cadena SER Launches "WorldCup Detox Center" to Help Fans Recover
That insight is the foundation of WorldCup Detox Center, the latest campaign from Cadena SER and Havas Creative Spain
Jul. 13, 2026
System1 Reveals the World's Favourite World Cup Ads, From Scotland to Brazil
In System1 Test Your Ad platform, 34 World Cup ads achieved a Star Rating of 4.0 or higher, a significant improvement from two ads during the 2022 Men’s World Cup