Lacoste: Play Grounded
Media Type:
TV
For its campaign launch for the new L003 2K24 sneaker, Lacoste - helped by its longtime ad agency BETC Paris - plays with the codes of running and the loss of gravity to promote its expertise and its partnership with US rapper J.I.D.
Credits
Advertising Agency:
BETC Paris, FranceChief Creative Officer:
Rémi BabinetExecutive Creative Director:
Florence BellissonAssociate Creative Director:
Francois Pannelier, Adrien TourneuxArt Director:
Hugo DupuisCopywriter:
Symonne TorpyMusic Creative Director:
Adam GhoubaliStrategic Planner:
Yan ChervetCreative Resources Coordinator:
Celine LaporteHead of Art Buying:
Isabelle MocqExecutive Creative Producer:
David GreenProduction Companies:
FRENZY, BroadcastDirector:
Original KidsPhotographer:
Axel MorinBrand Managers:
Catherine Spindler, Amandine Delcour, Robin Kleniec, Mehdi KhelifiDate:
February, 2024More from Lacoste
Lacoste: The Run
0.0
Lacoste : Play with Icons, Pierre Niney
9.0
Lacoste : Play with Icons, Wang Yibo
9.0
Lacoste : Play with Icons , Adele Exarchopoulos
9.0
Lacoste : Play with Icons , Venus Williams
9.0
Lacoste : Play with Icons, Novak Djokovic
9.0
Ad of the Day | Lacoste: Play Big
10.0
Ad of the day
Ad of the Day | Sephora: We All Sephora
9.0
Ad of the Day | ESSITY: Inner Strength Support
0.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Latest News
Nov. 06, 2026
Liverpool FC's Christmas Campaign Delivers Football’s Biggest-Ever Thank You to Fans
Global multimedia Liverpool FC campaign spanning 5 continents will roll out until end of December 2026
Nov. 06, 2026
Georgia Natural Gas Brings Simplicity to the Chaos
ArtClass director Oren Kaplan’s Thanksgiving spot is the second film in Georgia Natural Gas’s "It's That Simple" campaign