Lacoste: Play Grounded
Media Type:
![TV](https://adsofbrands.net/images/media_type/1/14741102179404.png)
For its campaign launch for the new L003 2K24 sneaker, Lacoste - helped by its longtime ad agency BETC Paris - plays with the codes of running and the loss of gravity to promote its expertise and its partnership with US rapper J.I.D.
Credits
Advertising Agency:
BETC Paris, FranceChief Creative Officer:
Rémi BabinetExecutive Creative Director:
Florence BellissonAssociate Creative Director:
Francois Pannelier, Adrien TourneuxArt Director:
Hugo DupuisCopywriter:
Symonne TorpyMusic Creative Director:
Adam GhoubaliStrategic Planner:
Yan ChervetCreative Resources Coordinator:
Celine LaporteHead of Art Buying:
Isabelle MocqExecutive Creative Producer:
David GreenDirector:
Original KidsPhotographer:
Axel MorinBrand Managers:
Catherine Spindler, Amandine Delcour, Robin Kleniec, Mehdi KhelifiDate:
February, 2024Ad of the day
![](https://adsofbrands.net/images/commercial/1/17218939356544.jpeg)
![](https://adsofbrands.net/images/commercial/1/1721219663174.jpeg)
![](https://adsofbrands.net/images/commercial/1/17205252978883.jpeg)
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