Lacoste: Play Grounded
Media Type:
TV
For its campaign launch for the new L003 2K24 sneaker, Lacoste - helped by its longtime ad agency BETC Paris - plays with the codes of running and the loss of gravity to promote its expertise and its partnership with US rapper J.I.D.
Credits
Advertising Agency:
BETC Paris, FranceChief Creative Officer:
Rémi BabinetExecutive Creative Director:
Florence BellissonAssociate Creative Director:
Francois Pannelier, Adrien TourneuxArt Director:
Hugo DupuisCopywriter:
Symonne TorpyMusic Creative Director:
Adam GhoubaliStrategic Planner:
Yan ChervetCreative Resources Coordinator:
Celine LaporteHead of Art Buying:
Isabelle MocqExecutive Creative Producer:
David GreenDirector:
Original KidsPhotographer:
Axel MorinBrand Managers:
Catherine Spindler, Amandine Delcour, Robin Kleniec, Mehdi KhelifiDate:
February, 2024
Ad of the day
Ad of the Day | Renault: Push it to the Limit
7.5
Ad of the Day | Lacoste: Play Big
10.0
Ad of the Day | Nestle: Unforgettable Recipes
10.0
Latest News
Apr. 26, 2024
The Amazon Rainforest "Tops" Forbes' Billionaires
Move over Elon Musk, The Amazon Rainforest has made the top ranking of Forbes’ ranking of the world’s richest billionaires in a special advertising campaign
Apr. 26, 2024
Prezzo Appoint Isobel as Brand Partner
Prezzo has also appointed isobel as a lead social agency, across the brand’s social strategy and content