LYNX: Men In Progress

10.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Health, Beauty

The 'Men In Progress' campaign comprises of nine videos featuring a cross-section of British men talking honestly about a range of personal topics, from the last time they cried to how they feel about their body and even their relationships with their fathers. The stripped-back, monochrome films put the viewer's attention squarely on the men, their opinions and their stories.

Credits

Advertising Agency:

TMW Unlimited, London, UK

Creative Director:

Jeff Bowerman

Account Director:

Kathryn Bryan

Agency Producer:

Tracy Woodford

Director/ Production Co:

David Stoddart/ Dark Energy

Media planning/Buying:

Red Fuse

Date:

February, 2017

Latest News

Sep. 07, 2026

Comic Relief Fights Childhood Poverty with a Campaign on Behalf of those who Refuse to

New PSA from Quality Meats satirically raises awareness of childhood poverty from the absurd POV of those proudly claiming it’s "Not Our Problem"

Sep. 07, 2026

CELSIUS Named Official Energy Drink Sponsor of ESPN's College GameDay in New Multi-Year Agreement

CELSIUS signs on as ESPN College GameDay's first-ever energy drink sponsor, bringing CELSIUS into the heart of college football Saturdays