LYNX: Men In Progress
Media Type:
Film
Brand
Agency
Country:
Industry:
The 'Men In Progress' campaign comprises of nine videos featuring a cross-section of British men talking honestly about a range of personal topics, from the last time they cried to how they feel about their body and even their relationships with their fathers.
The stripped-back, monochrome films put the viewer's attention squarely on the men, their opinions and their stories.
Credits
Advertising Agency:
TMW Unlimited, London, UKCreative Director:
Jeff BowermanAccount Director:
Kathryn BryanAgency Producer:
Tracy WoodfordDirector/ Production Co:
David Stoddart/ Dark EnergyMedia planning/Buying:
Red FuseDate:
February, 2017
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