LYNX: Men In Progress


Media Type:

Film Film






United Kingdom


Health, Beauty

The 'Men In Progress' campaign comprises of nine videos featuring a cross-section of British men talking honestly about a range of personal topics, from the last time they cried to how they feel about their body and even their relationships with their fathers. The stripped-back, monochrome films put the viewer's attention squarely on the men, their opinions and their stories.


Advertising Agency:

TMW Unlimited, London, UK

Creative Director:

Jeff Bowerman

Account Director:

Kathryn Bryan

Agency Producer:

Tracy Woodford

Director/ Production Co:

David Stoddart/ Dark Energy

Media planning/Buying:

Red Fuse


February, 2017

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