McDonald's: Actually Get Your Money's Worth

7.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Food

Leo Burnett and McDonald’s are relaunching the Saver Menu with a new campaign, Actually Get Your Money’s Worth, designed to highlight the range of affordable products available to cost-conscious consumers.

Credits

Advertising Agency:

Leo Burnett, London, UK

CCO:

Mark Elwood

Executive Creative Directors:

Andrew Long, James Millers

Creative Directors:

James Hodson, Jason Keet

Senior Copywriter:

Helen Rogerson

Senior Art Director:

Owen Hunter Jenkins

Creative Director Design:

David Allen

Deputy Cso:

Tom Sussman

Planning Director:

Ipeknaz Erel

Senior Comms Planner:

Imo Gowen

Managing Partner:

Layla Potter

Business Director:

Jay Perry

Account Director:

Karolina Dovgialo

Senior Account Manager:

Natasha Cawley

Account Executive:

Lani Lawerence

Senior Project Manager:

Laura Taylor

Agency Producer:

Jennifer Fewster

Marketing Director:

Matthew Reischauer

Marketing Manager:

Lucy Johnson

Head Of Marketing:

Ben Sherburn

Brand Manager:

Joe Light

Campaign Assistant:

Victory Goodness

Media Buying Agency:

OMD

Media Executive Business Director:

Ellie Start

Media Business Director:

Erin Kelley

Media Associate Director:

Elise Grimstone

Media Account Manager:

Reilly Sadowski-Synnott

Production Company:

MindsEye

Director:

Andrew Gaynord

Production Company Producer:

Lucy Benson-Brown

Executive Producer:

Charlie Phillips

Production Manager:

David Gluckstein

Director of Photography:

Leandro Filloy

Editor:

Saam Hodivala, Shift Post

Audio Post-Production Company:

Factory

Sound Design, Mix:

Jon Clark

Audio Producer:

Emily Thomas

Post-Production Company:

Black Kite Studios

VFX Lead:

Mark Stannard

Grade:

George Kyriacou

Post Productoin Producer:

Hazel Gibson

Animator:

Milan Mezei

Date:

November, 2024