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Media Type:
Outdoor
ARCOS is a regional campaign of Arcos Dorados (McDonald's) created by DDB Colombia which goal was to strengthen its own McDelivery segment before the growth of service platforms.
The campaign consists of several graphics based on the largest cities of the continent such as Santiago de Chile, Bogotá, Buenos Aires and Mexico City among others. There are different circumstances which are experienced in these places, like traffic jams, weather or the great distances of these large cities that make it even more powerful to have an ally to McDonald's and its own McDelivery service.
Credits
Advertising Agency:
DDB ColombiaDate:
April, 2021
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