McDonald's: Spotlight Dorado
Media Type:
TV
Apache brought their post-production coloring techniques to McDonalds newest campaign, “Spotlight Dorado,” where they vow to make a change and help amplify the unheard voices of the Latinx community in the film industry. The spot follows the faces of several young Latinx creatives who have stories to tell with no platform accessible, followed by the introduction of their program, “An initiative to help aspiring Latino filmmakers tell their stories for the world to see.”
Credits
Advertising Agency:
Alma, Miami, USAVP, Executive Creative Director:
Jorge MurilloExecutive Creative Director:
Christian LiuAssociate Creative Director:
Martin DeFerrariAssociate Creative Director:
Vanessa CastanedaSenior Producer:
Simon RubalcavaProduction Company:
MermanDirector:
Damiana AcuñaExecutive Producer:
Kira CarstensenProducer:
Chris RuizEditorial Company:
Cosmo Street EditorialEditor:
Kevin GarciaProducer:
Edwina LantiguaExecutive Producer:
Idalia DeshonPost Production Facility:
ApacheColorist:
Quinn AlvarezColor Assistant:
Kevin SianHead of Production:
Stefanie SchaldenbrandExecutive Producer:
LaRue AndersonAudio Post:
Lime StudiosSound Design:
Michael AnastasiAudio Mixer:
Zac FisherAudio Assistant:
Michael BaronDate:
May, 2022
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 29, 2026
Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign
The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising
Jul. 29, 2026
Neighborhood Watch Signs Award-Winning Director La Pele
La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing