McDonald's: The Proposal
Media Type:
TV
Only a brand with close and affectionate relationship with fans can have a special nickname. Inspired by this bond, McDonald's took a deep dive into the meaning of its widespread nickname "Mequi" to find out what makes Brazilians so passionate about the brand. The campaign "That's why I call McDonald's Mequi", crafted by the agency GALERIA.ag, brings out four touching stories from real consumers, revealing the reason behind the catchy nickname.
Credits
Advertising Agency:
GALERIA.agCCO:
Rafael UrenhaCreation Executive Direction:
Carlos Schleder, Phil Daijó, Rodrigo MarangoniCreation Direction:
Guzera, Rodrigo Porto, Mellina Fontoura, Paula Keller PeregoACD:
Rodrigo Bonfim, Victor CapatoCreation:
Rodrigo Bonfim, Victor Capato, Elder Caldeira, Marcelo Vaz, André KirkelisContent:
Thaís Lapastini, Guillermo Calvin, Rebeca Avila, Polianna SenaDate:
September, 2024
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 17, 2026
Samsung Expands "Spider-Man: Brand New Day" Collaboration With Cinematic Spot Starring Jacob Batalon
The new creative teaser for the Samsung Galaxy Z series tells an original story featuring Spider-Man and Ned Leeds
Jul. 17, 2026
E*TRADE from Morgan Stanley Completes Rollout of Crypto Spot Trading
Morgan Stanley Wealth Management continues to invest in the E*TRADE platform with expanded offerings for investors at every stage