McDonald's: The Proposal
Media Type:
TV
Only a brand with close and affectionate relationship with fans can have a special nickname. Inspired by this bond, McDonald's took a deep dive into the meaning of its widespread nickname "Mequi" to find out what makes Brazilians so passionate about the brand. The campaign "That's why I call McDonald's Mequi", crafted by the agency GALERIA.ag, brings out four touching stories from real consumers, revealing the reason behind the catchy nickname.
Credits
Advertising Agency:
GALERIA.agCCO:
Rafael UrenhaCreation Executive Direction:
Carlos Schleder, Phil Daijó, Rodrigo MarangoniCreation Direction:
Guzera, Rodrigo Porto, Mellina Fontoura, Paula Keller PeregoACD:
Rodrigo Bonfim, Victor CapatoCreation:
Rodrigo Bonfim, Victor Capato, Elder Caldeira, Marcelo Vaz, André KirkelisContent:
Thaís Lapastini, Guillermo Calvin, Rebeca Avila, Polianna SenaDate:
September, 2024
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