Region of Valencia: The Most Immersive Experience is Reality
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New technologies, artificial intelligence, virtual friends and increasingly immersive video games are taking us further and further away from reality. Faced with this paradigm, the latest campaign of the Region of Valencia shows real places, activities, experiences and moments. The new campaign developed by Serviceplan Spain encourages tourists to have unique, unfiltered experiences, while reflecting on the importance of authenticity versus digital.
Credits
Advertising Agency:
Serviceplan SpainCEO:
Ainhoa de la PozasExecutive Creative Director:
Emilio ValverdeArt Director:
Carlos AlcácerCopywriters:
Pablo Tesio, Andrea Ventura y ArkanoAccount Director:
Vanesa GómezJunior Account:
Teresa BorrásProduction Company:
Isola FilmsDirector and Photographer:
Cayetano GonzalezDate:
August, 2023More from Region of Valencia
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