Region of Valencia: The Most Immersive Experience is Reality

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Spain

Industry:

Transport, Tourism

New technologies, artificial intelligence, virtual friends and increasingly immersive video games are taking us further and further away from reality. Faced with this paradigm, the latest campaign of the Region of Valencia shows real places, activities, experiences and moments. The new campaign developed by Serviceplan Spain encourages tourists to have unique, unfiltered experiences, while reflecting on the importance of authenticity versus digital.

Credits

Advertising Agency:

Serviceplan Spain

CEO:

Ainhoa de la Pozas

Executive Creative Director:

Emilio Valverde

Art Director:

Carlos Alcácer

Copywriters:

Pablo Tesio, Andrea Ventura y Arkano

Account Director:

Vanesa Gómez

Junior Account:

Teresa Borrás

Production Company:

Isola Films

Director and Photographer:

Cayetano Gonzalez

Date:

August, 2023