Samsung: Gaming Marathon
Media Type:
Digital
Brand
Agency
Country:
Industry:
Samsung presents the gaming marathon where your running is turned into a dontion. How? By adding more stepping pads along the running course and turning them into game coin collection points. Every time a runner steps on one of the pads, he collects a coin which is registered in real time via his chest number chip, added to our database and turned into real money. At the end of the marathon, the sum accumulated is then donated on behalf of the runner to the charity of his choice.
Credits
Advertising Agency:
Leo Burnett IsraelChief Executive Officer:
Adam PolachekExecutive Creative Director:
Ami AlushCopywriter:
Oren Ben NaimCopywriter:
Oded ZurArt Director:
Meital MillerArt Director:
Raphael NattivProducer:
Menny ZarhiaAccount Director:
Limor MichaeliAccount Manager:
Tseela FreundAccount Executive:
Inna TubinCreative Coordinator:
Eva HassonDate:
February, 2017
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