Samsung: Gaming Marathon

9.5

Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

Israel

Samsung presents the gaming marathon where your running is turned into a dontion. How? By adding more stepping pads along the running course and turning them into game coin collection points. Every time a runner steps on one of the pads, he collects a coin which is registered in real time via his chest number chip, added to our database and turned into real money. At the end of the marathon, the sum accumulated is then donated on behalf of the runner to the charity of his choice.

Credits

Advertising Agency:

Leo Burnett Israel

Chief Executive Officer:

Adam Polachek

Executive Creative Director:

Ami Alush

Copywriter:

Oren Ben Naim

Copywriter:

Oded Zur

Art Director:

Meital Miller

Art Director:

Raphael Nattiv

Producer:

Menny Zarhia

Account Director:

Limor Michaeli

Account Manager:

Tseela Freund

Account Executive:

Inna Tubin

Creative Coordinator:

Eva Hasson

Date:

February, 2017

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