Samsung: Gaming Marathon
Media Type:
Digital
Brand
Agency
Country:
Industry:
Samsung presents the gaming marathon where your running is turned into a dontion. How? By adding more stepping pads along the running course and turning them into game coin collection points. Every time a runner steps on one of the pads, he collects a coin which is registered in real time via his chest number chip, added to our database and turned into real money. At the end of the marathon, the sum accumulated is then donated on behalf of the runner to the charity of his choice.
Credits
Advertising Agency:
Leo Burnett IsraelChief Executive Officer:
Adam PolachekExecutive Creative Director:
Ami AlushCopywriter:
Oren Ben NaimCopywriter:
Oded ZurArt Director:
Meital MillerArt Director:
Raphael NattivProducer:
Menny ZarhiaAccount Director:
Limor MichaeliAccount Manager:
Tseela FreundAccount Executive:
Inna TubinCreative Coordinator:
Eva HassonDate:
February, 2017
Ad of the day
Ad of the Day | Toyota: Escape Vehicle
9.6
Ad of the Day | YOKI: Devour it Before it Devours you
9.3
Ad of the Day | Maserti: Innovation Day
9.0
Latest News
Dec. 06, 2025
Adelaide Selects GDB as Preferred Partner for Latin American Expansion
Leader in measurement and international reference in attention metrics chose GDB for their alignment in positioning
Dec. 05, 2025
Doritos and Cheetos Announce new Era of Snacking
GUT Miami announces today a new creative campaign for PepsiCo Foods, redefining what iconic snacking looks like and helping debut Doritos and Cheetos SIMPLY NKD