Previous Ad Smart: Epic Next Ad BMO: Without you

Smart: Everything is nothing and nothing is everything

10.0

Media Type:

Film

Brand

Agency

Country:

Industry:

Credits

Advertising Agency:

BBDO, Berlin, Germany

Creative Director:

Michael Schachtner

Directors:

The Perlorian Brothers

Date:

December, 2016

More from smart

Smart: Bad Parking, 3 9.5

Smart: Bad Parking, 2 9.5

Smart: Bad Parking, 1 9.7

Smart: Worries 9.0

Smart: Paris 10.0

Smart: London 10.0

Smart: Berlin 10.0

People Also Viewed

Let the Game Begin 10.0

Cashin The Journey of a Riyal 9.7

AstraZeneca Museum of Life 10.0

AstraZeneca - Museum of Life 10.0

AstraZeneca - Museum of Life 10.0

AstraZeneca - Museum of Life 10.0

Cashin | The Captain 10.0

Ad of the day

Ad of the Day | Nike/NOCTA: Just Like Candy 9.5

Ad of the Day | Pizza Hut: Every Four Years 9.8

Ad of the Day | Airalo: Connection Means the World 0.0

Latest News

M+C Saatchi Talk Launches the Conversation Converter for The AI Era Of Earned Media

Sep. 08, 2026

M+C Saatchi Talk Launches the Conversation Converter for The AI Era Of Earned Media

New strategic proposition positions conversation as the foundation of discoverability, authority and commercial growth

Big Toys and Canva present "Welcome Princess", a 360° campaign Welcoming Princess Leonor of Spain

Sep. 08, 2026

Big Toys and Canva present "Welcome Princess", a 360° campaign Welcoming Princess Leonor of Spain

Canva's premium logo "crown" transformed into the campaign's central creative device and a symbol that connects the Princess's arrival at university