BETC Paris
Parisian advertising agency, working with clients such as Air France, evian, McDonald's, Canal+, Peugeot, Petit Bateau, Armani, Aigle, Pages Jaunes and many more
+33 1 56 41 35 00
Ad of the Day | Morocco Becomes the Kingdom of Football in New Tourism Ad by BETC Paris
Starring football superstars Achraf Hakimi (Paris St-Germain) & Brahim Diaz (Real Madrid)
Heetch Ride-Hailing App Goes Absurd with PIGEONS NOT PIGEONS
Heetch and BETC Paris are launching a new campaign that playfully hijacks a symbol every French person knows the pigeon to humorously explore what it feels like
Bertille Toledano, CEO of BETC, Appointed President of Havas Creative Network to Lead the Launch of a new Creative Powerhouse in the Region
Over the past years, Bertille has also played a significant role internationally, particularly in the Middle East
Olympique Lyonnais Women's Football Club Becomes "OL Lyonnes"
All of that with a new owner (Michele Kang), a new name, a new jersey and a new logo created by creative agency BETC Paris
Citroen Turns Dreams Into Reality in Surreal New Campaign for the C5 Aircross
Citroën and its agency BETC Paris unveil a surreal new campaign for the new C5 Aircross, a film that blurs the lines between dreams and reality
BETC Paris and Yopro Celebrate Carlos Alcaraz in their New Campaign
YoPRO launches a bold new campaign in Spain using its brand ambassador like never before
Cristiano Ronaldo Came to Saudi for Football…But He Stayed for More
Discover the full range of world-class events across Sports and Entertainment that take place in Saudi in the latest Visit Saudi ad campaign starring Cristiano Ronaldo
Lady Gaga Stars in Global Sephora Advertising Campaign Highlighting Beauty and Self-Expression
Featuring Haus Labs X Lady Gaga (her cosmetics line) and Born This Way Foundation (her non-profit organization)
Lacoste Transforms its Iconic Crocodile into a Goat to Celebrate Novak Djokovic with an Exclusive Capsule Collection
For the US Open, Lacoste and its agency BETC Paris unveil "From a Crocodile to the GOAT"
Heetch and BETC Paris Break the Silence on Greater Paris Courts with Playground Reborn
In Paris and the banlieue, 300 basketball courts get their nets back… and their players too
Canal+ Launches its new Brand Campaign: R0_B0+
For the first time, CANAL+ provides entertainment to AI - an unprecedented immersive experience French streamer creates bold AI art installation
The Catrace: Distance and Strava Crash Paris Fashion Week With a Fashion Show on Steroids
Paris Fashion Week 2025 kicked off on Tuesday, June 24, and since then, the heart of the capital has been buzzing with excitement
Latest News
Jun. 17, 2026
BURN Studio Signs Rising Director Matheo Fernandes Following Shots and Ciclope Honors
Matheo has quickly emerged as a distinctive new voice working across fashion, commercials and narrative filmmaking
Jun. 17, 2026
Leroy Merlin Transforms Neighborly Notes into Promo Codes
Faced with this reality, Leroy Merlin and agency BETC Fullsix invented: The Neighbors' Promo Code