BETC Paris
Parisian advertising agency, working with clients such as Air France, evian, McDonald's, Canal+, Peugeot, Petit Bateau, Armani, Aigle, Pages Jaunes and many more
+33 1 56 41 35 00
A Football Jersey that Disappears, for a Team Fighting to be Seen
The Marshall Islands, a small island nation in the Pacific, is the only one of the 193 UN member states without an officially recognized national football team
CANAL+ Transforms its History into the Greatest Series of All
This incredible history is not just celebrated but elevated into a narrative that feels larger than life—and yet it’s all true
Julia David Heydemann Joins BETC Paris as Senior Copywriter
Before joining BETC in France, Julia worked at Droga5 New York in the United States
Canal+ Delivers Entertainment in First Pan-European Campaign
There are no bad choices with Canal+ in explosive new campaign
When Other People's Eyes on You Become an Additional Handicap in the Workplace
People with Disabilities are joining forces to raise awareness among the general public and employers about equal opportunities in employment
BETC Paris Unveils Second Campaign for Danone for YoPro High Protein and no Added Sugar Yoghurts
Under the empowering concept of "Feed Your Progress", the agency created a global platform for Danone's high-protein dairy brand
BETC and POP (Prose On Pixels) Explore Unreal Engine
For the new Michelin film aimed at the electric vehicle market, BETC and POP (Prose On Pixels) have created a film almost entirely using Unreal Engine
Imprisoned Journalists Speak Out from Behind Bars in RSF's New Campaign for Press Freedom
Based on an idea by BETC Paris, Reporters Without Borders (RSF) & Society Magazine send a stark reminder of the importance of independent journalism
"This Land is Calling" Launches in Five Countries, Revealing Saudi's Enigmatic Appeal
Saudi Tourism Authority and BETC Paris Unveil "Saudi Odyssey," a Global Campaign by Director Antoine Bardou-Jacquet
Ad of the Day | This Summer, Heetch is Promoting its Biggest Competitor: Uber
To guarantee its complete availability to Parisians during the summer, the ride-sharing brand Heetch is pushing millions of tourists to use Uber
For the Everyday Heroes, it is Heinz or Nothing!
In its latest ad campaign, created by BETC Paris, Heinz pays tribute to the virtuosos of tomato ketchup, who have been ignored for far too long
Heetch and BETC Open all Gates of Paris Ring Road with Rapper Kool Shen
Porte d'Ivry. Porte de Clichy. Porte d'Italie. The gates of the ring road linking Paris and the suburbs often have a bad reputation
Latest News
Aug. 19, 2026
A&W Asks Fans to Officially Declare Their Allegiance to Its Long-Awaited Chicken Sandwich
The iconic QSR franchise asks fans to swear off other chicken sandwiches, stoking fast-food rivalries on Instagram
Aug. 19, 2026
Cosmo Expands Across Latin America with a new Production Service Platform
Born in Rio de Janeiro, the production service company is expanding its capabilities across Latin America through a strategic partnership with Landscape