Ad of the Day | Dove: It's on Us
Media Type:
Digital
Brand
Agency
Country:
Industry:
To further amplify Dove’s #ShowUs collection of diverse imagery, made in collaboration with Getty Images and Girlgaze, Dove went even further by hacking the advertising industry from within. Dove turned casting sessions into a medium to deliver message that “70% of women still do not feel represented by the media and advertising” and asked other brands to help increase the presence of real beauty in advertising through their campaigns.
Credits
Advertising Agency:
LOLA MullenLowe, Madrid, SpainDate:
March, 2021
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