Ad of the Day | Dove: It's on Us

8.8

Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

Spain

Industry:

Health, Beauty

To further amplify Dove’s #ShowUs​ collection of diverse imagery, made in collaboration with Getty Images and Girlgaze, Dove went even further by hacking the advertising industry from within. Dove turned casting sessions into a medium to deliver message that “70% of women still do not feel represented by the media and advertising” and asked other brands to help increase the presence of real beauty in advertising through their campaigns.

Credits

Advertising Agency:

LOLA MullenLowe, Madrid, Spain

Date:

March, 2021