McDonald's: Own Little World

9.3

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Food

Leo Burnett has devised a campaign to rally the UK nation to eat ‘Breakfast, Done Properly’ as McDonald's relaunches its breakfast platform. The integrated campaign seeks to shift perception of breakfast away from being the antidote to a bad morning and into the realm of enjoyment and fulfilment, whatever the occasion. The film utilises real relationships between the cast to create natural moments of enjoyment that are packed with feeling. The film, titled 'Own Little World' features a range of people in various scenarios escaping their everyday life to be immersed in the breakfast-eating experience, whether that be a nurse enjoying a well-deserved treat after a busy shift, builders renovating a church or night-revellers heading home after a night out. As they take their first bite, a single spotlight from a nearby natural light source plunges the eater into a world of enjoyment.

Credits

Advertising Agency:

Leo Burnett London, UK

Chief Creative Officer:

Chaka Sobhani

Executive Creative Director:

Mark Elwood

Creative Directors:

Andrew Long, James Millers

Copywriters:

Phoebe Talbot, Hayley Power

Art Directors:

Cathryn Carey, Steve Robertson

Designers:

Jakk Breedon, Sam Kallen

Planner:

Tom Sussman

Business Lead:

Sam Houlston

Account Director:

Jay Perry

Account Manager:

Imi Malone

Account Executive:

Carys Parry

Agency Producer:

Javre Dow

Media Buying Agency:

OMD

Production Company:

Rogue Films

Director:

Georgie Banks-Davies

Editor:

Leo King/ Stitch

Producer:

Polly Ruskin

Post-Production Company:

Electric Theatre Collective

Audio Post-Production Company:

Factory

Photographer:

Scott Grummett

Date:

April, 2021

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