BETC Paris

Parisian advertising agency, working with clients such as Air France, evian, McDonald's, Canal+, Peugeot, Petit Bateau, Armani, Aigle, Pages Jaunes and many more

+33 1 56 41 35 00

Jul. 06, 2023

Bouygues Telecom Investigates Crime Scenes CSI-Style

Bouygues Telecom, and its ad agency BETC Paris, used to launch its new advertising "We are made to be together" brand platform

Jun. 30, 2023

LGBTQIA+ Seniors are Invited to Come Back to Paris Pride After Years of Absence thanks to Misterb&b and BETC

misterb&b has created the Silver Pride initiative in partnership with Les Audacieuses et les Audacieux

May. 15, 2023

Driving School CER Introduces "The Lost Ride" Campaign

CER, with the help of advertising agency BETC Paris, came up with a creative solution

May. 04, 2023

In Order to Celebrate its 90th Anniversary, Lacoste has Launched its New Global Positioning

The campaign is co-imagined by Lacoste and French creative agency BETC Paris

May. 03, 2023

Budweiser Partners with BETC and Creative Design Consultancy Frog on Groundbreaking Refrigeration Innovation

The first-ever sustainable cooler that can cool drinks to below 6°C without electricity

Apr. 28, 2023

A Photoshoot Like No Other to Promote Bri the New Original Creation by Canal+

CANAL+ is launching a new TV series called BRI about police's special forces

Apr. 25, 2023

Canal Innovates With Subtitles Adapted For Dyslexic People

An inclusive innovation created through a partnership between international media group CANAL+, NGO Puissance Dys and ad agency BETC Paris

Apr. 12, 2023

Ad of the Day | Netflix and Lacoste Partner for a Must-Wear Collaboration

To showcase the collection, Lacoste and its creative agency BETC Paris unveil a film and photo campaign

Mar. 14, 2023

Baby Formula Brand Gallia Puts New Mother's Mental Health First

Gallia and BETC take on the postpartum conversation and encourages new parents to open up

Jan. 31, 2023

Ad of the Day | Canal+ Releases Moving Short Film as a Tribute to the Genre

As a tribute to the short film genre, CANAL has released a short film of its own, created by agency BETC Paris

Jan. 19, 2023

For The Rugby World Cup 2023, Meta Takes Fans into a new Dimension

Meta partners with BETC Paris, Havas Play, Havas Events and Unit9 for the Rugby World Cup 2023

Jan. 10, 2023

Ad of the Day | Canal+ Uses Fictional Fantasy Series "The Secret of Wakany" to Poke Fun at Disappointing Endings

BETC Paris teams up with Partizan's Antoine Bardou-Jacquet on an epic spot

Latest News

Jun. 17, 2026

BURN Studio Signs Rising Director Matheo Fernandes Following Shots and Ciclope Honors

Matheo has quickly emerged as a distinctive new voice working across fashion, commercials and narrative filmmaking

Jun. 17, 2026

Leroy Merlin Transforms Neighborly Notes into Promo Codes

Faced with this reality, Leroy Merlin and agency BETC Fullsix invented: The Neighbors' Promo Code