BETC Paris

Parisian advertising agency, working with clients such as Air France, evian, McDonald's, Canal+, Peugeot, Petit Bateau, Armani, Aigle, Pages Jaunes and many more

+33 1 56 41 35 00

Jan. 11, 2024

Canal+ Launches new African Campaign for Afcon 2023

In anticipation of the regional football tournament that starts Saturday January 13th, CANAL+ with its ad agency BETC Paris, has released a new TV campaign

Dec. 04, 2023

"Fight Disinformation. Arm Yourself with Facts": RSF Unveils its Year-End Campaign Video

This powerful video quickly demonstrates journalism’s importance in combatting disinformation

Nov. 20, 2023

Deezer's new Quirky ad Shows that Music Infectious Energy Simply Can't be Contained

The new Deezer comes to life in a bold, fresh and quirky ad by BETC

Nov. 15, 2023

As Long as the Sun Rises, Marrakech will Shine: New Forever Marrakech Tourism Campaign by BETC Paris

Marrakech will never stop shining The Moroccan National Tourism Office and BETC Paris remind the whole world

Nov. 07, 2023

Heetch Plans to Flood Midjourney's Staff with Thousands of Postcards to Fix the Generative AI Tool

Heetch spurs the entire banlieue into action to help Midjourney rectify an AI bias with the help of postcards

Nov. 02, 2023

BETC Paris Joins Forces with FDJ for the Historic Launch of Its New Game, Eurodreams

FDJ is releasing a new lottery game, 20 years after the launch of Euromillions in 2004

Oct. 27, 2023

Lacoste and BETC Drop the new Theo Curin Collection

This season, part of the profits from the Lacoste x Theo Curin collaboration will support the projects of Raphaelle Tousignant, Tom Lecomte and Davison Fortunato

Oct. 18, 2023

In Anticipation of European Disability Employment Week, LADAPT and BETC Paris Question a World Without Limits

Can digital technology have the power to increase the employment of people living with disability?

Oct. 12, 2023

Ad of the Day | Can You Outrun a Pro Athlete for Free Prizes?

Distance running store challenges hypebeasts and sneakerheads in explosive stunt with BETC Paris

Oct. 04, 2023

Meta and BETC Celebrate the Passion of Rugby in a new TV Spot for the World Cup

Meta, Official Supplier of the Rugby World Cup France 2023, is bringing its Superfans to life

Oct. 03, 2023

Alternative Stock Images: Morning and Betc Paris Reinvent Stock Images Corporate Offices

Morning reinvents corporate offices with beautiful office settings designed with collaborators in mind

Jul. 12, 2023

BETC Paris Consolidates its Planning Departement

BETC Paris announces the promotion of two internal talents. Alexandre Ben Soussan and Etienne Averseng become Heads of Planning

Latest News

Jun. 17, 2026

BURN Studio Signs Rising Director Matheo Fernandes Following Shots and Ciclope Honors

Matheo has quickly emerged as a distinctive new voice working across fashion, commercials and narrative filmmaking

Jun. 17, 2026

Leroy Merlin Transforms Neighborly Notes into Promo Codes

Faced with this reality, Leroy Merlin and agency BETC Fullsix invented: The Neighbors' Promo Code