Search

News (77)

Jun. 02, 2026

Lime Supports Movement and Connection With "Pride in Motion"

Lime highlights its ongoing commitment to the cities it serves by supporting the diverse communities that shape them during Pride

Mar. 18, 2026

Spot 404 Codes to Get Free Heetch Rides

The film balances dialogue-driven comedy with visual and sound glitches, detailing how to get free Heetch rides via the app

Feb. 25, 2026

Chili's Grill & Bar and Spire Motorsports Ride the Dente Again-te

The restaurant brand continues to shine a spotlight on its iconic Presidente Margarita through its standout NASCAR presence

Feb. 10, 2026

AIA and BBH Singapore Hold up a Mirror to Asia's Health Crisis with "Rethink Healthy"

AIA’s first spot focuses on a father’s pride in his high-achieving son, Ben, celebrating his promotions and relentless drive

Dec. 09, 2025

Lime Launches Astrology-Inspired "Ride Replay 2025" to Celebrate a Historic Year in Motion

The 2025 edition draws inspiration from the stars, pairing each rider’s journey with a cosmic twist that reflects this year’s energy and rhythm

Nov. 06, 2025

Heetch Ride-Hailing App Goes Absurd with PIGEONS NOT PIGEONS

Heetch and BETC Paris are launching a new campaign that playfully hijacks a symbol every French person knows the pigeon to humorously explore what it feels like

Oct. 29, 2025

Ad of the Day | New Global Ad for Scania, Featuring Avicii's "Hey Brother"

Two extremely picky brothers are hitching a ride in new global ad for Swedish truck giant Scania. Another Swedish giant provides the soundtrack

Oct. 28, 2025

inDrive Launches Global Drive to Recruit Directors for Justice, Education, and Governance

Ride-sharing platform expands mission-driven model to hiring, seeking leaders who see social justice as business strategy

Oct. 01, 2025

Lime Launches "More Life with Lime" Campaign, Urging Riders to Spend Less Time Traveling, More Time Living

As consumers face the pressures of back-to-school routines and the return to office, many feel more time-crunched than ever before

Sep. 22, 2025

SpecialGuest Goes Ride-Or-Die-For in Lyft's New "Check Lyft" Campaign

Indie New York agency taps influencers to show why lyft is the best way to navigate the challenges of new york and san francisco

Jun. 30, 2025

BMW Motorrad and AGMC Launch "Throttle Therapy" to Help Riders Log Off

Serviceplan Middle East delivers a campaign reframing motorcycling as modern mindfulness

Jun. 28, 2025

LGBTQ+ Streaming Network Revry Hosts World Pride Ball 2025 Presented By McDonald's

The special will run through June and July exclusively on Revry

Jun. 20, 2025

Ad of the Day | VanMoof's Ultimate e-Bike Comes into Land

The Amsterdam-based brand recently introduced the S6 Series and the launch campaign "Ride like no other"

Jun. 06, 2025

Jung von Matt NERD and got2b Launch Christopher Street Roblox Experience for Pride

Immersive Roblox games bring history of the LGBTQIA+ movement closer to the gaming community

Jun. 02, 2025

Lime Helps People Move Freely and Proudly Through their Cities for Pride with "Ride Forward"

Lime supports LGBTQIA+ communities this Pride with reliable rides and visible allyship in 24+ cities worldwide

May. 13, 2025

Ad of the Day | Bolt and 100% Reimagine Car Chaos as a Cinematic Joyride

In their latest collaboration, Bolt and production company 100% unveil Riding is the New Driving, a sharp and funny campaign

Apr. 29, 2025

NYC Pride Announces PrideNOW as Pro Bono PR Partner

NYC Pride | Heritage of Pride, a national leader in LGBTQIA+ organizing and advocacy, announced a pro bono partnership with PrideNOW

Apr. 16, 2025

Budweiser Unveils Real Backstage Riders to Prove it's the Beer Behind the Backstage

The iconic global beer celebrates its deep-rooted music connection with a new campaign

Mar. 26, 2025

Brighton Pride Appoints Spekk as Global Digital Agency of Record Following Three-Way Competitive Pitch

UK's biggest LGBTQI+ Pride festival appoints agency to boost ticket sales through a more strategic approach

Feb. 24, 2025

When Trump Renames a Gulf, Surfrider Foundation Europe and .becoming Launch the "Make The Ocean Great Again" Initiative

With this initiative, Surfrider Foundation Europe symbolically renames European aquatic sites on Google My Maps

Feb. 04, 2025

The Largest Family on Two Wheels CJ WORX Celebrates Massive Rider Community with "The Largest Family Portrait"

Honda Wave, Thailand’s beloved brand, has united over 18 million riders in a groundbreaking national campaign

Jan. 24, 2025

Voyager's "Shanti Rides Shotgun" Gears Up for SXSW World Premiere

The film follows Shanti Gooljar, NYC's most talked-about driving instructor, as she navigates Manhattan’s busy streets with her students

Dec. 11, 2024

Lime Launches Largest Ever "Ride Replay" Campaign in 21 Languages With Y2K-Inspired Yearbook

Lime's personalized year in review provides superlatives based on how people rode Lime in 2024

Nov. 14, 2024

We Are Royale Imagines Dark Ride within Blizzard World for Overwatch 2 x World of Warcraft

The skin collab commemorates the 20th anniversary of World of Warcraft (WoW)

Nov. 13, 2024

COMIN: The French Ride-Hailing Startup Shaking Up the Giants

Founded by Dany El Oubari and Victor Feuillat, this Paris-based startup is challenging the major players in the French ride-hailing market

Nov. 13, 2024

Droga5 London Dares Riders to Trust their Gut in new Bike Launch for Royal Enfield

Droga5 London, part of Accenture Song, has teamed up with Royal Enfield to launch its new scrambler, Bear 650

Sep. 27, 2024

Lime and Cutwater Spotlight the High Costs of Car Ownership, Promoting e-Bikes and e-Scooters as Affordable, Sustainable Options

National OOH campaign paves a better path forward and drives community engagement with the next generation of riders

Sep. 05, 2024

Canva Unveils "Love Your Work" Brand Campaign in Celebration of Modern Workplace Culture

Multi-channel campaign highlights the transformative power of creative tools in fostering pride and productivity at work

Aug. 14, 2024

Skoda and Leo Burnett UK Inspire Female Cyclists with Ride With Me Campaign

The social-first campaign is fronted by professional cyclist and Olympic medallist Elinor Barker, who completed her hat-trick of medals during the Paris 2024 Olympic Games

Jul. 19, 2024

Ad of the Day | This Summer, Heetch is Promoting its Biggest Competitor: Uber

To guarantee its complete availability to Parisians during the summer, the ride-sharing brand Heetch is pushing millions of tourists to use Uber

Jun. 17, 2024

Sensis & Chispa Launch "Pride Power" Dating App Stickers for Charity

Sensis, a leading multicultural marketing and public relations agency, has ideated an innovative partnership between partner Chispa

Jun. 07, 2024

Visit Seattle & Copacino Fujikado Set World Record with PRIDE Event

A unique initiative was launched to celebrate the 50th anniversary of Seattle’s first PRIDE and highlight the city's inclusivity

Jun. 03, 2024

Pride in London and TMW Unveil 2024 Campaign, We Are Everywhere

The work will highlight the power of LGBTQIA+ Londoners’ everyday existence

Mar. 29, 2024

Ride-Hailing App Tackles Mental Health in Ambitious Work With BETC Paris

Heetch and BETC Paris launch "First Conversation" in partnership with the Foundation Falret

Feb. 28, 2024

Faride Schroeder Directs Films for Mount Sinai Highlighting Women's Health

Every family's Chief Medical Officer gains support from Mount Sinai in this series of touching films

Feb. 22, 2024

Ad of the Day | This Winter, TBWA\NissanUnited are Thrilled to Present the "Ride Responsibly" Campaign

A next-generation rescue vehicle hits the slopes this ski season, and it’s brought a few surprises along for the journey

Jul. 19, 2023

Nike Social Films Show that Pride is for Life not Just for June

Soursop’s latest work for Nike is underscoring that Pride is for life - not just for June in a joyful social campaign

Jun. 30, 2023

LGBTQIA+ Seniors are Invited to Come Back to Paris Pride After Years of Absence thanks to Misterb&b and BETC

misterb&b has created the Silver Pride initiative in partnership with Les Audacieuses et les Audacieux

Jun. 20, 2023

TMW Unlimited and Pride in London Launch Never March Alone

Never March Alone celebrates and emphasises LGBTQIA+ support and allyship for the trans community

May. 15, 2023

Driving School CER Introduces "The Lost Ride" Campaign

CER, with the help of advertising agency BETC Paris, came up with a creative solution

May. 10, 2023

IKEA Takes Pride in Being the "Second Best" in New Parenthood Campaign

The Swedish retailer gracefully takes backseat showcasing the special bond between parents and kids in "Proudly the Second Best" campaign

Feb. 16, 2023

Pride in London Appoint Tim Noblett as Marketing Lead

Noblett, who is also Head of Data & Insight for the integrated creative agency TMW Unlimited will be responsible for managing the marketing activity for Pride in London

Feb. 16, 2023

"The best religion", the New Campaign of International Amnesty and Havas Group Peru

The graphic campaign shows striking images of various temples and churches crossed by the colors of pride

Jan. 25, 2023

Lexus and Great Guns Ride Into Realm of Surrealism in new Campaign

Directed by Great Guns’ Bruce St Clair, the pair of films offer a fresh conceptual take on car commercials

Dec. 23, 2022

Heetch Delivers the Biggest Advertising Campaign of all Time During the World Cup

The BETC agency reveals its very first collaboration with french ride-sharing app Heetch

Nov. 29, 2022

Love Always Wins in Defiance of FIFA's Shameful Sanctions on Players who Wear OneLove Armbands at the World Cup in Qatar

Pride Copenhagen and Worth Your While Relaunch "Proud Pitch"

Oct. 15, 2022

Booc & Khazibo Entertaiment Release a Compelling Documentary About a Young Man's Resilient Ride

HBO to Redevelop Story on Biker Boy PUG & Dirt Bike Culture

Oct. 06, 2022

Louise Rider Ascends to Executive Producer Post at Another Country

Rider has been an integral team member at Another Country since landing as an Assistant Engineer back in 2008

Oct. 06, 2022

Five by Five Expands Leadership Team with Emmeline Kite and David Prideaux

Emmeline takes the role of Head of Strategy while David joins as Executive Creative Director

Sep. 01, 2022

Making Everyday Rides Extraordinary - Firehaus Creates Vittoria "Own the Unknown" Brand Campaign

Vittoria is best known for its road tyres, used by some of the most famous riders and teams in the world

Aug. 22, 2022

If Tony the Meat-Loving T-Rex Loves First Pride Plant-Based, So Will You

APAC market launch by UltraSuperNew Singapore shows the mind-changing experience from the first bite of First Pride plant-based products

Jul. 25, 2022

Surfrider Foundation Europe and ici Barbes Working to end Single Use Waste

Surfrider Foundation Europe is launching a new European campaign to raise awareness of the pollution

Jun. 29, 2022

Ad of the Day | A Baby Carnotaurus Takes a Joy Ride in Jeep’s Jurassic World Dominion Campaign

The Jeep brand once again teams up with Universal Pictures and Amblin Entertainment

Jun. 22, 2022

MINI Turns The Energy Label Into A Rainbow Flag To Celebrate Diversity

MINI increasingly raises awareness for the communities in the days leading to the French pride parade

Jun. 21, 2022

Visible Mark: From Hidden Scars To Stories Of Acceptance And Pride

Co-created with FCB Brasil, the new fashion collection by Isaac Silva reveals life stories that re-signify scars

Jun. 07, 2022

Director Johan Stahl Helms Heartwarming Spot For Cadbury Asia

"Bus Ride," a heartwarming spot for Cadbury Chocolate

May. 30, 2022

PRETTYBIRD's Jess Kohl Directs Series Of Short Films For Dr. Martens Inaugural Pride Campaign

The first in a series of shorts is "Protest - Proud Then. Proud Now. Proud Always"

Jul. 19, 2021

Michelin Rides High With Mercedes AMG in "Smash the Laptime" Campaign via BETC Paris

Michelin PSCUP 2R x Mercedes AMG

Jun. 29, 2021

To Celebrate PRIDE Month, PENNY and Serviceplan Campaign Release Musical Ad

Featuring German drag Queen Olivia Jones

Jun. 29, 2021

O Globo Changes its Logo & Brings an Exclusive Edition to Celebrate International Day of Pride

Created with BETC HAVAS

Jun. 09, 2021

The-Artery Crafts Pride Month Brand Film For SodaStream Featuring Laverne Cox

The brand film comes on the heels of “The Small Things”

May. 14, 2021

"Ecuatorianizate" New Pilsener's Campaign That Brings Ecuadorian Pride To Life

This initiative had the creativity of Fantastica and Akira Cine

May. 06, 2021

P&G Releases #PrideSkill Movement To Valorize Even More The Diversity Within The Corporate World

And celebrate the LGBTI+ pride

Apr. 16, 2021

Kenu's Car Mounts Take Tesla to the Next Level in Sleek New Spot from Cassandra Brooksbank

The Great Guns director takes us on a ride

Jan. 27, 2021

Noah Conopask's "The Reason" Explores What It Means To Ride For REV'IT

The new short film captures the texture of vintage motorcycle racing

Nov. 17, 2020

The Drop Is The New Film by Surfrider Foundation Europe And ici Barbes

The Drop is again a timely warning about the disastrous impact of microplastics on the seabed and highlights the urgency of preserving the ocean and the health of all of us.