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News (66)

Jun. 08, 2026

M&S Earns System1's Highest Score After Four Years of Creative Consistency

System1’s Star Rating predicts long-term brand growth by measuring consumers' emotional response to advertising

May. 16, 2026

Volkswagen Imagines Brazil's Long-Awaited Sixth World Cup Title in Emotional new Film

That's the motto of the campaign "Dreams," created by agency AlmapBBDO and starring Brazilian head coach Carlo Ancelotti

May. 08, 2026

Coca-Cola Brings Premier League Emotion to the Streets with Nationwide OOH Takeover

Ogilvy UK campaign transforms high streets, stations, city centres and football stadiums into part of the emotional rollercoaster of matchday

Apr. 13, 2026

Innocean Berlin and Kia Introduce the First EV2 as the Ultimate Enabler of Life's Most Memorable Moments

Compact, yet full of character, the Kia EV2 is engineered to make a big emotional impact

Mar. 17, 2026

Plural Delivers Emotional NutriSource Campaign Directed by Stash Capar

The campaign focuses on emotional authenticity, letting the story unfold through human moments while the product is woven naturally into the narrative

Mar. 10, 2026

Little Beast Launches Premier Music House

Guided by passion, integrity, and a genuine love of music, Little Beast prioritizes cultural and emotional impact

Mar. 10, 2026

Nicole Fischer Joins Lobo as Live-Action Director

Nicole’s background as a performer, along with her decade of experience directing large-scale brand campaigns, gives her work narrative precision and emotional insight

Mar. 05, 2026

GlassView Promotes Two Sales Leaders to Vice President to Support Growing Client Partnerships in the U.S. and Global Markets

Leadership expands as brands and agencies adopt GlassView's scalable emotional intelligence across campaigns

Feb. 25, 2026

New Research Reveals Service Design's Biggest Blind Spot

User emotional states ranked most overlooked factor in service design

Jan. 21, 2026

Cheez-It Turns to Comedy and Culture to Drive Brand Growth with Jason Manford

Humour-led brand campaign continues to drive awareness and trial of Cheez-It by building emotional connection across the UK and Ireland

Jan. 21, 2026

Ad of the Day | Puma and McCann Peru Celebrate the 70th Anniversary of Club Sporting Cristal

The launch is accompanied by an emotional film produced by Senor Z and directed by Bacha and Chinon

Jan. 07, 2026

Dating Leaps off the Screen and Into Real Life in New Breeze Campaign

Created by Cloudfactory to promote the dating app’s UK launch, "Love Is Worth The Leap" turns the emotional jump from digital to face-to-face dating into a cinematic moment

Dec. 17, 2025

System1 Reveals Australia’s Top Ten ads of 2025

The 2025 ranking is based on scores from System1’s Test Your Ad platform, which maps emotional responses to an advert to predict its commercial impact

Dec. 12, 2025

The Salvation Army's Latest Campaign Spotlights the Impact of Community Giving

A campaign blending gentle humor and grounded drama highlights Adult Rehabilitation Centers with a touching emotional payoff

Dec. 05, 2025

Ad of the Day | Dr. Oetker Launches Festive Gingerbread Campaign with a Surprising Twist

Created with adam&eveDDB London, the campaign positions Dr. Oetker as a key seasonal baking brand through playful, emotional storytelling

Dec. 04, 2025

New Research Reveals Marketers and Creators are Turning to "Vibe Marketing": Using AI to Combat Rising Creative Fatigue

Consumers stay cautious: 48% value emotional marketing, but only 33% believe generative AI delivers it effectively

Nov. 11, 2025

System1: Consistency is Cracking Christmas

Each year, System1 tests every Christmas ad through its Test Your Ad platform, capturing real consumer emotional responses to predict commercial impact

Nov. 04, 2025

GlassView Appoints James Moore as Chief Revenue Officer to Unlock New Growth for Clients

The new role marks the next phase of GlassView’s strategy to scale emotional intelligence across media and creative

Oct. 28, 2025

Emotional Penalties Highlighted in South Western Railway's new "Dodge the Fare, Pay the Price" campaign by St Luke's

Following research conducted by Transport Focus, three Fare Dodging audiences are identified for this campaign

Oct. 08, 2025

Wellness Pet Company Champions Wellbeing with New Brand Identity and National Campaign

Inspired by the emotional bond between pet parents and pets, Wellness Pet Company brings a fresh and fun wellbeing-first perspective to the pet food aisle

Sep. 11, 2025

Ex-Gut MD Launches Voice: A Business Therapy Lab For Brands, CMOs and Founders

Natalia Forster's new venture connects marketing strategy with emotional intelligence to transform and build businesses

Aug. 14, 2025

Brandon Releases 2025 Playbook: Love-Driven Branding - The New Rules of Pet Care Marketing

The 2025 playbook explores how emotional intelligence is reshaping how pet care brands must show up, speak up, and connect

Aug. 04, 2025

Chromista Proudly Welcomes Director Mynxii White to its Incredible Roster of Talent

Renowned for her world-building, the emotional architecture of Mynxii’s films is informed by her multifaceted perspective

Jul. 17, 2025

Brooks Launches new Global Campaign: "LET'S RUN THERE"

Brooks has launched a bold new global brand campaign designed to reframe the emotional and social power of running

Jun. 29, 2025

Ad of the Day | Veteran Actor's Final Role Adds Emotional Depth to New Sport Clips ad by Stone Ward

Stone Ward’s new philanthropy spot moves audiences with its emotional storytelling and powerful true story

Jun. 13, 2025

DECATHLON Launches New Campaign Highlighting the Emotional Power of Sports and Everyday Affordability

In its latest campaign created by BETC PARIS, DECATHLON reaffirms its commitment to making sports affordable to all

May. 29, 2025

Hovis's Nostalgic "Strength Baked In" ad Scores Exceptional Across the Board

Hovis earns top marks on System1's Test Your Ad, blending nostalgia and familiarity to spark strong emotional response

May. 27, 2025

Cut+Run NY Promotes James Donahue to Editor

Based in New York, Donahue’s instincts as a filmmaker and musician’s ear shape the comedic pacing and emotional arcs of his edits

May. 05, 2025

Artclass Signs Award-Winning Director Luke Jaden

Luke brings poetic depth and emotional honesty to commercial and narrative filmmaking through his unobtrusive, human-focused style

Apr. 07, 2025

Mommyphone: The First Baby Monitor that Listens to Parents, Created by Gallia/Aptamil and BETC Paris

BETC Paris's campaign for Laboratoire Gallia focuses on providing vital emotional support during the post-partum period

Mar. 24, 2025

Samsung & SOS Voz Amiga Enhance Suicide Prevention Helpline with Galaxy AI

Samsung partners with SOS Voz Amiga to make its emotional support and prevention suicide helpline more inclusive using Galaxy AI

Mar. 06, 2025

Ad of the Day | Aramex Delivers Hope and Harmony this Ramadan with Viral "Share the Light" Campaign

Aramex pulls the right emotional strings with a lighthearted yet meaningful campaign

Feb. 19, 2025

Ad of the Day | Vanish Debuts Short Film With a "Warning" about the Invisible Stains of Bullying

Created by BETC HAVAS and LOBO, the animated film highlights emotional scars and the healing power of dialogue

Jan. 29, 2025

System1 and ITV Reveal the UK's Favourite Ads of 2024, Highlighting Creativity that Raised the Ceiling

System1 and ITV have unveiled the UK's top-performing ads of 2024, ranked by emotional resonance, category distinction, and unique creative elements

Dec. 06, 2024

Mercedes-AMG PETRONAS F1 Team Bids an Emotional Farewell to Lewis Hamilton with a Global Campaign by AMV BBDO

This is the first campaign developed by AMV BBDO after winning the Mercedes F1 Team account through competitive pitch

Dec. 06, 2024

Instacart Gives Audiences an Emotional Reset this Holiday Season with "Big Sister"

Instacart offers an emotional reset this holiday season with "Big Sister," a film addressing the unavoidable loneliness that can't be overlooked for forced holiday cheer

Nov. 13, 2024

Pet-Sitting App Rover and Agency Little Hands of Stone Reteam for new "To My Hooman" Campaign

The new ads, entitled "Dirt and Flirt" and "Toyses and Tinkles" focus on the uniqueness of our pets not just pets with obvious physical or emotional needs

Oct. 30, 2024

Ad of the Day | The Surrender by Hans Zimmer

From Peter Dinklage's Narration to Hans Zimmer's Music, "Surrender" reinvents Andalusia’s emotional storytelling

Oct. 22, 2024

Ad of the Day | New Tear-Jerking Creative from Kleenex Will Tug at Your Heartstrings

Inspired by the emotional moments of back-to-school, Kleenex's latest spot, The Big Day, captures a heartwarming journey of a mom and son on his first day

Sep. 18, 2024

JOJX Welcomes Director Madeline Clayton

Clayton, known for her emotional storytelling, plays an essential role in JOJX's creative expansion

Jul. 17, 2024

Vivid Landscapes and Raw Emotion: Colorist Dominic Phipps Discusses "Forgiveness"

"Forgiveness," a new film directed by Felix Julian Koch at Abelone Films, explores a South African man's emotional journey through his violent past

Jun. 14, 2024

Three UK Celebrates the Power of Belonging to a Connected Network with new Brand Campaign

Three UK unveils its latest brand campaign, highlighting the importance of emotional connection

May. 28, 2024

Bitburger and Serviceplan Celebrate the Emotional Power of Football for EURO 2024TM

EFA EURO 2024TM sponsor in Germany, is celebrating the excitement of the EURO24TM in a comprehensive, cross-media campaign

Feb. 19, 2024

The Power of Music: How to Use it in Your Marketing Campaigns

In the dynamic realm of marketing, capturing the attention of consumers and fostering emotional connections are essential for success

Sep. 25, 2023

Breast Cancer Now Shines a Light on People Living with Secondary Breast Cancer in Emotional Film

The UK's leading breast cancer research and support charity, is releasing a powerful film titled "If I had more time"

Aug. 07, 2023

House 337 Brings Stylish Adventure to First Advertising Campaign for THE OUT

The campaign spotlights how the brand’s core audience has an emotional longing for adventure

Apr. 28, 2023

Siam Joins Republica Havas to Introduce New, Emotional Campaign, "Grateful"

The campaign humorously depicts animals showing their gratitude for a product that protects their home and the environment

Mar. 27, 2023

Vencedor Touches Peruvian Hearts with Latest TV Spot

In the era of performance and analytics, this beloved Peruvian brand preferred to connect with people through real and emotional stories of paint

Mar. 07, 2023

Incarcerated Mothers Tell their Stories in Emotional IWD Campaign by Not Beyond Redemption

The Edge have partnered with NBR (pro bono) to create a short film - a platform for two women to tell their stories

Feb. 27, 2023

Seloger Reveals Itself as a "Love-Brand" With its New TV Campaign

Thanks to the spirit of its new advertising campaign, "The Neighbors" created by interruption, the brand is strengthening the emotional bond

Feb. 14, 2023

B-Reel Films Adds Emotion-Inspiring Director Sacarias Kiusalaas to U.S. Roster

Kiusalaas brings a keen sense for emotional nuance and a gleeful cleverness to his work

Dec. 15, 2022

Fantastica's Emotional Christmas Campaign for Banco de Bogota

With two powerful stories starring natural actors, Fantástica presents "Christmas changes us, let´s stay that way"

Nov. 11, 2022

For the Holidays, Sephora Celebrates the Power Of Wishes

Sephora unveils an emotional film full of hope, love and joy to celebrate the infinite power of wishes

Aug. 31, 2022

Future Deluxe Crafts Cinematic Reveal of Bang & Olufsen’s Latest Luxury Product

"A New Vision for Sound" film explores the emotional connection between person and product

May. 04, 2022

Klick Health Releases Emotional Mother's Day Video In Partnership With Path Forward

New video pays tribute to working moms for guiding their families through pandemic

Jun. 02, 2021

Sun Lolly Encourages Parents "Don't Be Perfect, Be Present" In An Emotional Campaign

Danish ice lolly brand a Nordic family summer staple since 1979

Dec. 03, 2020

Branding and Experience Design Agency handsome Relaunches with a Fresh, Future-Facing Approach to Human-Centered Design

With an all-new outlook the agency brings a human focus and more emotional approach to branding and experience design.

Nov. 30, 2020

Hard-Hitting Campaign Highlights The Impossible Choices Some Families Will Face This Christmas

Ireland's biggest charity, St. Vincent de Paul, and In the Company of Huskies launch an emotional appeal campaign at one of the most difficult times in the Society’s 176 year history.

Jun. 22, 2020

World Refugee Day is Marked by a New Documentary Feature Film Portraying a Courageous Journey

Hungry Man’s Richard Bullock directs an emotional story of displacement, disappointment, sheer determination and hope in full-length documentary feature ‘RUN’