Search

News (245)

May. 18, 2026

Fishbites Expands Partnership with Unruled Amid Accelerated Growth

For 25 years, Fishbites has been busy revolutionizing the fishing industry with its game-changing brand of scented baits and lures

May. 12, 2026

Worth Your While Appoint Rikke Wichmann-Bruun as Managing Partner

Award-winning independent creative agency boosts its growth strategy and cements its future game plan

May. 06, 2026

McDonald's France Amplifies Gaming Loyalty with "Rosti Fall"

Created by Razorfish and designed and developed by makemepulse, the game blends a retro visual identity with modern mobile gaming tech

Apr. 23, 2026

Artplan Turns Free Fire into a Recruitment Tool

Initiative in partnership with AfroReggae and supported by Garena identifies talent through gameplay and brings young players into the professional e-sports scene

Apr. 22, 2026

The Last Ninja Faces Off Against Turtle Beach's Stealth Pro II In The Ultimate Showdown

Gamers wearing the Stealth Pro II challenged the stealthiest man alive to see who could hear–and find–the other first

Apr. 16, 2026

DAVID New York Calls Out Copycat Games with New Clash Royale Campaign

"Copycats Welcome" highlights the rise of imitation games and invites players to convert their progress into rewards in the Real Clash Royale

Apr. 15, 2026

Bob's Turns the Game’s Most Unignorable Moment into Food Coupons

In PUBG: Battlegrounds, "Last Words Coupons," by Artplan, uses the seconds after elimination - when enemies can hear you - as media to deliver coupons

Apr. 15, 2026

Turtle Beach Creates the First-Ever Video Game Controller Designed for Dogs: The k-9000

Turtle Beach Brand engineers a new controller designed for dogs, promoted by the internet's favorite pup, Doug the Pug

Apr. 10, 2026

Truly Hard Seltzer Believes U.S. Soccer Will Win This Summer — and they're Renaming a Real American Town to Prove it

With the world's biggest tournament coming to North America, one thing is undeniable: American fans don’t just watch the game

Mar. 18, 2026

Clash Royale Celebrates Mobile Gamers Who Play on Cracked Screens

New “Cracked Royale” campaign from DAVID New York rewards players who Clash one level harder

Mar. 11, 2026

Natalia Forster Changes the Game With VOICE x SPORT

Business therapy lab launches VOICE x SPORT after successful pilots with global sports brands

Mar. 06, 2026

How Game Mechanics Work Behind Popular Casino Entertainments

Casino entertainments operate through structured systems that determine every outcome

Mar. 05, 2026

Frozen Snack Brand TAST!EZ Launches Game Night Loungewear Set For Snacking and Tabletop Play

Limited-edition set with tearaway napkin sleeves available for giveaway starting March 9

Feb. 20, 2026

The Salvation Army Launches the World's First Digital Thrift Store on Roblox

Created by independent agency BarkleyOKRP in partnership with immersive game studio The Gang

Feb. 20, 2026

Garden of Life Debuts New National Campaign, "Formulas for Feeling Alive," During the Winter Games

Immersive campaign brings the garden to life, marking repositioning of beloved brand

Feb. 12, 2026

Company 3 Celebrates Major Presence at Super Bowl LX

This year, Company 3 teams performed color grading on more than 30 commercials that aired during the game

Feb. 10, 2026

AI Killed Big Game Ad Effectiveness: Human-Centric Stories Won the Night

Consumers favoured heartfelt, human ads despite AI-heavy big game messaging

Feb. 10, 2026

Ad of the Day | Dove Champions Body Confidence and Girls' Joy in Sports in Big Game Ad

For the third year, Dove returns to football’s biggest night to champion girls playing the sports they love with confidence and joy

Feb. 06, 2026

Early Testing Shows 2026 Could Be the Strongest Big Game Ad Year Yet, with the NFL, Budweiser, and Ring in the Lead

System1's Test Your Ad Competitive Edge platform ranks the top early-release ads

Feb. 06, 2026

DoorDash Brings the Beef to the Big Game with 50 Cent

This year, DoorDash meets fans in the comments with help from global music icon Curtis "50 Cent" Jackson

Feb. 06, 2026

Vital Farms Finally Answers The Age-Old Question: Which Came First, The Chicken or The Egg?

Brand launches its first ad for The Big Game while most Americans are still asleep

Feb. 02, 2026

"Will Shat?" Kellogg’s Raisin Bran and William Shatner Team Up to Tackle America's Fiber Gap

The "Will Shat" campaign debuts ahead of the big game to show fans how 7g of fiber can help get your gut back on track after the party

Jan. 28, 2026

Columbia Sportswear is Making Mother Nature's Crap Easier to Swallow with Bear Poop Beer

Columbia participates in the Big Game for first time in company history, as it brings a taste of the outdoors to football fans stuck inside

Jan. 19, 2026

Raindrop Launches Forall, Game-Changing Brand for Protein Powder Category

Raindrop launches a multichannel campaign and national rollout for Forall, a clean, flavorless protein powder set to disrupt the $30B global market

Jan. 16, 2026

First Aid Beauty Becomes Official Skincare of Team USA for The 2026 Winter Games

As part of the partnership, Sydney Jo Peterson, Para cross-country skier, and Jamie Anderson, Olympic Snowboarder, will serve as official brand representatives

Jan. 14, 2026

Inspired by Stranger Things, Seara and Netflix Launch an Experiment that Lets Gamers Play with their Minds

"Mind Player", an initiative created by agency Druid, combines technology and creativity to enable anyone to control a virtual character

Jan. 13, 2026

The Best Ads from American Football's Big Game in the 2020s, According to System1

The test predicts long-term brand growth and short-term sales impact by measuring viewers’ emotions and how quickly and accurately they recognize the brand

Dec. 23, 2025

Monopoly Shelved as TikTok Decides Britain's Christmas Board Games

Social-first agency SAMY analysed TikTok Shop board game sales across December to understand not just what Britain is buying this Christmas

Dec. 18, 2025

Diablo and GUT Los Angeles Unleash Hell on the City of Angels

Diablo takes over Los Angeles with a procession of hearses as it teases a reckoning ahead of The Game Awards

Dec. 16, 2025

Brawl Stars Turns '90s Nostalgia Into Total Carnage

Bine Bach and Bacon fuse an old school toy commercial with gleeful mayhem in a new film made with mobile game developers Supercell

Nov. 20, 2025

Clash of Clans Launches Global Contest for Gamers to Win Month-Long Stay in Irish Castle

Clash of Clans launches worldwide contest to celebrate the arrival of Town Hall 18

Nov. 18, 2025

Travel Into The Upside Down With the New Kinder Joy Stranger things by Funko Pop!

UNIT9 delivers AR adventure, cinematic OOH, and live fan experience at Lucca Comics & Games 2025 for Ferrero's Kinder Joy x Netflix x Funko POP! partnership

Nov. 03, 2025

StrawberryFrog Launches a Retro-Inspired Arcade Game Built Entirely With AI

The project began as a purely internal promotional effort, a game in which a frog lays waste to a world of lumbering, clueless dinosaurs

Oct. 28, 2025

Riyadh Season as Never Seen Before - The Gang Brings Saudi Arabia's Biggest Festival to Roblox

Games developer studio The Gang, in collaboration with Big Time Creative Shop, is launching a spectacular Roblox world for Riyadh Season

Oct. 28, 2025

DAVID New York Throws a Barbarian Look-Alike Contest for Clash of Clans this Halloween Season

Following a NYC look-alike contest, the agency launches a global competition spotlighting the iconic game character

Oct. 22, 2025

Method1 and Bourbon Nation Redefine Game Day Spirit Across College Athletics

The initiative brings the iconic American spirit to some of the country’s most passionate college fan bases

Oct. 14, 2025

Stonefire Invites Gamers to Race for Free Naan in New "Stonefire Speedway" Challenge

Stonefire Speedway is part of an integrated campaign developed by Zulu Alpha Kilo New York

Oct. 09, 2025

BREACHB!!NNY Launches with a Cyberpunk-Inspired Film from Picnic Studio for Adouken

From a gamer betrayed by his own PC to a cyclist caught in a dog-cat-traffic pile-up, chaos reigns supreme

Oct. 02, 2025

Introducing Chivas Regal Crystalgold: The Game-Changing Innovation That Redefines Tradition

Chivas regal crystalgold launches with F1 star Charles Leclerc at Singapore Grand Prix

Sep. 09, 2025

Ad of the Day | PROXIMUS Launches "Hide & Seek": A Digital Game Challenging Teens to Disconnect

Created by AKQA and directed by Nitram though HAMLET, the spot reimagines the classic game

Aug. 27, 2025

Dos Equis' Go For Dos Campaign Evolves with Disney

This year, the campaign is back, with a new series of spots starring ABC/ESPN’s Chris Fowler, and an even bigger integration into game broadcasts

Aug. 22, 2025

People's Postcode Lottery, Hello Dolly and ITV Launch Biggest Ad-Funded Series in the Channel's History

New primetime game show Win Win with People's Postcode Lottery debuts on ITV1 and ITVX in early September

Jun. 24, 2025

Ashley Tisdale Kicks off Cocomelon’s "Gotta Go" Tour A Potty-Themed Party for Toddlers

This summer, the "Gotta Go Zone" brings potty-training fun to LA, Nashville, and NYC with music, games, and CoComelon support

Jun. 20, 2025

Covert Brings "Boss" VFX to New Lenovo Legion Campaign

Created with Design Bridge and Partners London, "Always Get Back Up" celebrates gamers' resilience, portraying gaming as gritty real life

Jun. 18, 2025

Artefact 3000 Launches FutureGuessr: An Online Anticipation Game to Visualize our Planet Disrupted by Climate Change

Artefact 3000 unveils FutureGuessr, an immersive online experience

Jun. 06, 2025

Jung von Matt NERD and got2b Launch Christopher Street Roblox Experience for Pride

Immersive Roblox games bring history of the LGBTQIA+ movement closer to the gaming community

Jun. 03, 2025

Dorflex MAX Shows it Understands Brazilian Gamers' Pain and Tune Improvised Chairs

"Buff My Chair" turns real, improvised chairs into true gamer chairs with comfort and style

May. 20, 2025

Who Wot Why Launches new Brand Platform for William Hill Vegas

The challenge was to quickly create a brand platform and 360° campaign for William Hill Vegas’ free-to-play game, Bonus Drop Boost

Apr. 24, 2025

Hellmann's Launches AI-Powered Platform that Detects Hunger to Boost Gamers' Performance

Hungry Games, created with FURIA, tracks facial cues to alert players when they need a break

Apr. 03, 2025

Cannes Lions Announces its 2025 Dan Wieden Titanium Lions Jury Line-Up

The Dan Wieden Titanium Lions celebrate game-changing creativity, honouring work that breaks new ground challenges industry norms and redefines the creative landscape

Apr. 03, 2025

Ad of the Day | BAFTA & DCM Unveil Star-Studded Cinema Trailer Honoring Video Game Storytelling

The trailer launches in cinema ahead of the 21st BAFTA Games Awards on Tuesday 8 April

Apr. 01, 2025

WWE Superstars Take Over Clash of Clans Ahead of Wrestlemania

WWE Superstars Cody Rhodes, Rhea Ripley, The Undertaker, Bianca Belair and More to be Featured in Popular Mobile Game Throughout April

Mar. 12, 2025

Waste Creative and Supercell's Clash Royale have Fans Screaming in new Global "Play Like it's 2017 Again" campaign

New campaign marks the return of the much-requested Retro Royale game mode

Mar. 07, 2025

KFC Turns Fake Ads into Real Mobile Games with "Original Fake Games"

KFC, the iconic fried chicken brand known for its creative storytelling, has launched a ground-breaking new campaign called Original Fake Games

Mar. 07, 2025

Liga Betclic Celebrates International Women's Day With a Unique Game Ball

During the Women's Day matches, the female competition of the portuguese basketball league

Mar. 05, 2025

What can't Taylor Swift do? Pop Star Got Thousands of BLACK DOGS Rescued in Cheeky Adoption Campaign

When a brilliant hack inspired by Taylor Swift changes the game for hundreds of blacks dogs waiting to be rescued

Feb. 26, 2025

BigTime Creative Game-Changing AI 4th Judge Opens up the Sport to a New Level of Boxing fan Engagement

The anticipated "Last Crescendo" Riyadh Season rematch between light-heavyweights Beterbiev and Bivol

Feb. 24, 2025

Papaya Solitaire Takes Over Major OOH Sites for Playfully Chaotic Campaign by You're the Goods

The campaign breaks today and sees Papaya Solitaire – a modern, skill-based social tournament version of the ancient card game

Feb. 10, 2025

Sincerity and Storytelling Win The Big Game: Lay's, the NFL & WeatherTech Win Consumers' Hearts

System1's test your ad data reveals the ads consumers liked best

Feb. 05, 2025

Super Bowl Ad Scoreboard Features Lay's, NFL, Budweiser and More

System1, The Creative Effectiveness Platform, has revealed which of the Big Game commercials released thus far are consumers’ favourites

Feb. 05, 2025

ADWEEK and Roku Partner for "Best of Big Game Commercials"

Featuring short standalone videos, “Best of Big Game Commercials” will premiere the week of Feb. 3 exclusively on Roku’s Sports Zone

Jan. 31, 2025

Reese's Fans Scream "It's Lava Time, Baby!" for Big Game Ad

No worries, Reese’s Chocolate Lava Big Cup is available in standard and king sizes at retailers nationwide

Jan. 31, 2025

Angry Birds Celebrates 15th Anniversary with Special In-Game Events and More

As one of the most iconic and globally loved mobile games, Angry Birds is inviting players and fans to join the festivities with a series of special in-game events

Jan. 30, 2025

The NFL's Super Bowl Ad Inspires & Scores High Marks with Consumers

NFL lands first 5-Star Big Game ad in System1’s consumer testing since Disney's 2023 commercial

Jan. 27, 2025

Survival by Crunch: Introducing the Call of Duty Bribe Bucket from KFC

Gamers can now negotiate their survival with fried chicken in a bold, first-of-its-kind campaign

Jan. 21, 2025

Gordon Ramsay Reveals Calm New Persona as He Becomes a Character in Hay Day the World's Most Popular Farming Game

Gordon Ramsay is replacing one of Supercell's most loved characters as he partners with Hay Day

Jan. 06, 2025

TENA Men and ZEAL Tackle Men's Health Taboos with Big Game 16 Launch for Dry January

"The Dry Inn Clubhouse" rugby game activation will be followed by a month-long in-store push, giving a new meaning to "Dry January"

Dec. 17, 2024

Clash Royale Unveils the Ultimate Holiday Hack: "Gift Wrap Gift"

This holiday season, Clash Royale is here to solve one of the most challenging puzzles of the festive season: finding the perfect gift for gamers

Dec. 16, 2024

Sydney Sweeney Hosts a Game Show in Jung von Matt's new Global Campaign for Laneige

JvM Hangang (Seoul) office collaborated on campaigns targeting Gen Z audience

Dec. 16, 2024

Rabea "Pulls the Trigger" on Mobile Gaming Influencer Campaign with Limited-Edition Mug

Presented as "the ultimate break" for gamers, the Saudi Arabian-based beverage brand's "Trigger Mug" is a true extension of the gaming experience

Nov. 15, 2024

The Evolution of Online Slots Software: From RNG to VR Slots

If there's one area where online slots have significantly evolved, it's in technology, changing how players perceive these games

Nov. 13, 2024

EE Launches "Kit for Every Gamer" Campaign, Showcasing Game-Changing Gear at EE Game Store

The campaign includes social work from Boomerang and is planned and bought by GroupM

Nov. 13, 2024

Rhone Introduces "Head in the Game" with Kevin Love, Lilia Vu and Lauren Hartlage

"Head in the Game"is a brand campaign created by agency partner IMA featuring professional athletes

Oct. 31, 2024

Burger King Challenges Gamers to Score With Burger and King

Happiness Brussels, an FCB alliance, and Burger King Belgium have capitalized on these new features with an innovative campaign

Oct. 07, 2024

Clash Royale is a Cursed Mobile Game in the Brand's Latest Halloween Horror Film

DAVID New York's horror-inspired short, "The Royale Curse," for Supercell launches in time for Halloween

Sep. 23, 2024

World's Strongest Man Struggles to Play Mobile Game on "One of the World's Heaviest Phone Cases"

The 50lb (22.6kg) phone case was created to mark the launch of new Card Evolutions in Clash Royale

Sep. 20, 2024

360 Energy Drink Turns Fatigue Into its Best Support

Peru's first energy drink created exclusively for gamers, decided to challenge this final boss for its launch

Sep. 19, 2024

Ad of the Day | France's Ligue 1 Releases its First Ever Film: "We Will Show You"

In this two and a half minute film created with the Sid Lee Paris agency, Ligue 1 shows us its take on the beautiful game

Sep. 05, 2024

McDonald's Supercharges MONOPOLY Game's 18th Year with Power Peel

This time, it's supercharged with "Power Peel", which will continue to build on the game's irresistible success and empower players to "peel on pack and make moves in-app"

Sep. 03, 2024

POPEYES Drops New Sweet 'N Smokey Chipotle Wings with an Ask to Put them Head-to-Head Against Competitors

Popeyes gives guests FREE 6 piece wings offer to help them compare new flavor to other wings in the game

Aug. 21, 2024

Sid Meier's "Civilization VII" Debuts Cinematic Trailer Starring Gwendoline Christie

Sid Meier's Civilization VII, the latest iteration of the legendary video game series that has sold more than 70 million copies worldwide, entices players with a new live-action trailer.

Aug. 20, 2024

Niantic Unleashes Monster Hunter Now Live-Action "Hunt Anywhere" Advertising Campaign

National Marketing Blitz in Collaboration with Barrett Hofherr Marks First Major U.S. Campaign for Niantic’s Groundbreaking Real World Mobile Game

Aug. 19, 2024

EAT STRONG, GO STRONG: John West Showcase the Strength of Natural Protein in the Lead-Up to the 2024 Paralympic Games

John West launches a new campaign celebrating ParalympicsGB athletes ahead of the Paris 2024 Paralympic Games

Aug. 15, 2024

Paralympians Challenge Language Bias with "I Won’t Be Participating at Paris 2024" Campaign by adam&eveDDB

Some of the world’s leading Paralympians are set to declare that they’re not "participating" in the Paris 2024 Paralympic Games

Aug. 15, 2024

High Noon Hosts First-Ever "High Noon Pro-Am" Golf Experience With Two-Time Basketball Champion J.R. Smith

The High Noon brand fan and avid golfer will join three lucky friends on the course to elevate their golf game and lifestyle

Aug. 14, 2024

Skoda and Leo Burnett UK Inspire Female Cyclists with Ride With Me Campaign

The social-first campaign is fronted by professional cyclist and Olympic medallist Elinor Barker, who completed her hat-trick of medals during the Paris 2024 Olympic Games

Aug. 13, 2024

With Orange and Paris 2024: Relive the Race that Changed the History of Athletics

The Paris 2024 Paralympic Games are approaching, and although they are a major sporting event, they attract less attention than the Olympic Games

Aug. 06, 2024

Brand-Building Gold: Consumers' Favourite Olympics & Paralympics Ads

System1's ad testing reveals top 10 commercials from the 2024 Paris Games

Aug. 02, 2024

Trivia Crack and GUT Buenos Aires Debut "You Don’t Lose, You Learn" Campaign

Launching in the US and international markets, the campaign celebrates the passion people feel for the internationally beloved trivia-based game

Jul. 26, 2024

Christian Aid and Impero Launch Olympics-themed Campaign to Highlight the Global Climate Crisis

Christian Aid, the UK charity fighting global poverty, harnesses the building excitement around the Paris 2024 Olympic Games

Jul. 23, 2024

Corona Cero and Grey Bring Olympic Seats to Iconic Sunset Destinations Worldwide

First-ever global beer sponsor of the Olympic Games invites fans to celebrate life's golden moments

Jul. 23, 2024

Biborg Named as Bandai Namco's Media Agency for Third Year in a Row

Since 2022, Biborg has played a central role in the video game manufacturer’s digital media strategy

Jul. 23, 2024

Samsung and Game Changer Host Inclusive Music Festival on Roblox, Drawing 230,000 Unique Users

In July, Samsung Galaxy Virtual Vibes, Poland's first music festival in the metaverse, took place

Jul. 23, 2024

Arbella Partners With Special Olympics Massachusetts and Joe Berkeley to Air New Commercials During Olympic Games

Joe Berkeley LLC is pleased to announce four new commercials for Arbella Insurance

Jul. 18, 2024

Allwyn Celebrates the Role of National Lottery Players in Team GB's and ParalympicsGB's Success with "Paris 2024"

The campaign will feature reactive content from GB athletes celebrating key moments during the Games

Jul. 17, 2024

BBH Singapore Builds Arcade Game to Launch the Gong Awards 2024

BBH Singapore has created a retro arcade-style fighting game to launch the Gong Awards, Singapore's preeminent creative awards show

Jul. 09, 2024

Yerba Armino's New Campaign With Full Production by Olga Lee Presented at the Copa America

The Superproduction by Notable, Directed by Oliver Lee Garland, Commemorates the 100th Anniversary of Uruguay's Victory in the Paris Olympic Games

Jul. 05, 2024

KFC Launches "The Original Gamechangers" to Empower Saudi Female Gamers

KFC has unveiled its latest campaign, "The Original Gamechangers," created by TBWA\RAAD as part of the "Play KFC" platform

Jun. 26, 2024

Chili's Big Smasher BurgerTime Video Game Levels Up Fast Fast-Food Face-Off with the Chance to Win Free Burgers

This summer, guests can take out their frustrations over rising fast-food prices with new Chili’s Big Smasher BurgerTime video game

Jun. 07, 2024

Boost Your Affiliate Marketing Game with These Tips

ffiliate marketing is a competitive field, with countless others vying for potential customers' attention, but fear not, as there are proven tactics and strategies that can help you stand out and thrive in this industry

May. 28, 2024

Call of Duty Launches New Campaign for Latest Black Ops Game

This new campaign, developed and created in partnership with creative agency 72andSunny has been designed to reveal the game’s name and key art to the world

May. 21, 2024

New Campaign by adam&eveDDB for Paris 2024 Challenges Perceptions of Paralympic Games

adam&eveDDB dispel harmful misconceptions about the Paralympic Games in their empowering new campaign

May. 10, 2024

Clash of Clans Invites People to Raid Erling Haaland’s Village in OOH Campaign

Clash of Clans, one of the world’s most-downloaded mobile games, partners with football superstar Haaland

May. 03, 2024

Power Up! A Nostalgic Look at Gaming's Evolution: From Pong to Virtual Reality

Remember the thrill of finally winning a hand in traditional slot machines, the rush of competition, the strategic thinking– it's all part of the magic of games

May. 02, 2024

Football Superstar Erling Haaland Becomes Playable Video Game Character in Clash of Clans

Haaland becomes Barbarian King character in one of the world’s most-downloaded mobile games

May. 01, 2024

DKNY to Launch Iconic "Heart of New York" Virtual Merchandise on Roblox

DKNY is set to unveil a collection of exclusive virtual products on Roblox as part of a broader launch led by the pioneering in-game retailer, Dubit

Apr. 30, 2024

Samsung Challenges Jantelagen Before the Olympic Games in Paris 2024

Samsung has been a global sponsor of the Olympic Games since 1998

Apr. 17, 2024

Celeb Streamer Takes on a Social Experiment to Show Gamers How Eating Better

INTERBEV, a French interprofession that promote flexitarianism with its campaign "Love meat, eat it better", have launched the "Eat like your avatar"

Apr. 12, 2024

State Teams up with Riot Games on Design Campaign for Esport Tournament VALORANT Masters Madrid

Partnering with Riot Games to create the visual identity for the tournament, the event took place from March 14 – 24, 2024

Apr. 08, 2024

GameStop Shakes up the Gaming Scene with CANDY CON Personalized Controllers

Global branding agency, BRANDED, in partnership with its creative team WMH&I, devised the name, brand identity and packaging

Apr. 08, 2024

Gamers Unite to Save Lives in Ukraine

In a groundbreaking initiative, Havas Play and UNITED24, the official fundraising platform of Ukraine, launch #TheDonationMap

Apr. 05, 2024

A Flight Simulator Becomes a Game in which Users Identify Deforestation and Illegal Mining Sites in the Amazon

Updated imagery from Planet Labs PBC satellites allows players to use flight simulator to spot threats to the forest with precise geolocation

Mar. 06, 2024

Wonder Women Tech Presents the World's First in-Game Police Station

Service in GTA RP will help players being harassed or targeted by violence to file police reports without leaving the game

Feb. 27, 2024

Good Times Director Michelle Pak Teams Up with TPN for Takis' Game Day Ad

Takis' latest ad by director Michelle Pak showcases how to impress with your Game Day spread featuring a tantalizing lineup of Intense Nacho and Fuego flavors

Feb. 26, 2024

RESCUESHIP: When a Game Saves Lives in the Mediterranean

Humanitarian Maritime Rescue has carried out a rescue operation in which it has saved 43 people in the Mediterranean thanks to "Save the Fleet"

Feb. 26, 2024

We Are Social Boosts Gaming Division with New Offerings for Brands, Developers and Publishers

We Are Social Gaming aims to better connect hyper-engaged gamers to brand experiences

Feb. 12, 2024

Hellmann's Big Game Commercial Puts a "Paws" on Food Waste Starring Mayo Cat and Kate McKinnon

Mayo Cat inspires viewers to make delicious meals out of leftovers with one simple ingredient: Hellmann's "may-ow"

Jan. 15, 2024

Top Ways Contractors Can Improve Their Marketing Game in Today's Era

Here are the top ways contractors can elevate their marketing game in the current era, helping you reach a wider audience and secure valuable projects

Dec. 20, 2023

Have you had Enough of the Tyrannical Elf on the Shelf? Get your Own Back with Stink Studios' Festive Game

Stink Studios' Shelf on an Elf game is simple and fun to play, but the festive treat is powered by the team’s craft and technical skills

Dec. 20, 2023

Ad of the Day | CUBO and HALAL Create Epic Holiday Escapade for One of the World's Most Popular Games

CUBO connected gaming knowledge with film-making craft in a whole new way resulting in a film that's captivating fans across the globe

Dec. 15, 2023

This Brand Fights Fatigue Like a Final Boss

A great campaign created by Digitas Peru for Enter 360 Gamer ENERGY DRINK

Dec. 06, 2023

Sony Interactive Entertainment Get Ballers Ready for the Court in New Campaign

Sony Interactive Entertainment, the maker of the PlayStation brand of products, in collaboration the top-rated NBA video game simulation series NBA® 2K24

Dec. 04, 2023

This Retro Board Game Highlights the Cruelty of Fois Gras Production

Animal rights organisation Wakker Dier take an unconventional approach to awareness with launch of board game created by Mutant

Nov. 27, 2023

Handicap International Minesweeps for the Innocent Victims of Landmines

Recreation of iconic 90s game Minesweeper spearheads multi-channel awareness and fundraising campaign by Mutant to help innocent civilian victims of landmines

Nov. 04, 2023

The Campaign "Ghost Your Boss" Allows Swedish Fans to Ditch Work for Launch Day of Call of Duty

There’s an unspoken tradition among gamers to skip work or school the day their favourite game launches

Nov. 02, 2023

Fivestone Studios Helps the Escape Game Produce its Most Immersive Escape Room Attraction Yet

The leaders from award-winning immersive multimedia company Fivestone Studios are very proud to detail their contributions to Cosmic Crisis

Nov. 02, 2023

BETC Paris Joins Forces with FDJ for the Historic Launch of Its New Game, Eurodreams

FDJ is releasing a new lottery game, 20 years after the launch of Euromillions in 2004

Oct. 06, 2023

New Commercial for the Tennessee Education Lottery Corporation out of Buntin Brings Focus Group Mayhem

The iconic games players know and love, bring "instant fun" mixed with mayhem in the new "What’s Your Instant Game?” campaign by BUNTIN

Sep. 30, 2023

JvM Nerd & Stunning Studio Create Own Multi-Brand Fortnite Game Experience

KICKZ M3TA, the Metaverse joint venture that includes basketball and fashion retailer KICKZ, Jung von Matt NERD, and brandneo, is launching the "Mooncourt"

Sep. 26, 2023

With Burger King®, there's Never a Hand Foul

After showing the world why the use of VAR had been heavily criticized during soccer games, BURGER KING® is now making new revelations about hidden conversations

Sep. 18, 2023

RAPP and KFC Steps-Up Reinvention of Loyalty Programme with Pinballer Launch

The new game is a reimagined classic built from the ground up using the Unreal Engine

Sep. 13, 2023

Even Dream Cars have a Dream: Ubisoft Reveals the Live Action Launch Trailer for The Crew™ Motorfest

Ubisoft turned to Sid Lee Paris to create a campaign that would catch the eye of gamers

Sep. 06, 2023

tms Doubles the Appeal of McDonald's MONOPOLY Game with Double Peel Gameplay

McDonald's MONOPOLY Double Peel is back for a second year

Aug. 16, 2023

We Are Royale Unleashes "League of Legends" Naafiri Character Reveal Spot

Creative production company We Are Royale (WAR) recently partnered with Riot Games to create a cinematic trailer announcing the release of Naafiri

Aug. 10, 2023

Modern Warfare III Announces the Return of the Franchise's Most Infamous Villain, Makarov

The film is a blend of live action footage, real tattoo designs, VFX animation and game capture from the new title to foreshadow Makarov’s sinister intent

Aug. 10, 2023

Xsolla Partners With Appsflyer to Streamline Cross-Platform Data-Driven Insights for Game Developers

Xsolla, a global video game commerce company, announces a partnership with AppsFlyer, a leading B2B SaaS/marketing technology company

Jun. 14, 2023

O2 and Serviceplan Bubble Create First Brand Book with Real Game-Changer DNA

The brand book "Can Do Decoded" is further proof of this game changer mentality and was developed jointly by O2 and Serviceplan Bubble

Jun. 07, 2023

STARZ Premieres Extraordinary Documentary About the NBA's 2020 Season

Created by THINK450, Game Change Game, a poignant documentary about the extraordinary 2020 NBA season

May. 26, 2023

In-Game Characters Beg to be Saved from the Demons of Hell in new Diablo IV Launch Film

Saviors Wanted devised by creative agency 72andSunny, was shot by Oscar winning director Chloé Zhao and co-director Kiku Ohe

May. 24, 2023

Xsolla Announces Game Changing Alliance to Help Mobile Game Developers Grow their Business

Xsolla, the leader in video game commerce solutions for PC, web, and mobile games, has teamed up with YouAppi

May. 18, 2023

B-Reel Dares Gamers to Drink Demon Meat Shakes for Diablo® IV Launch

The independent creative agency collaborates with Blizzard Entertainment to give players a taste of evil

May. 17, 2023

Eggscape, a Next-Generation Mixed Reality Game From 3DAR, Launches in the U.S. at Two Bit Circus

Eggscape is a revolutionary MR game where players embody charismatic egg characters

May. 01, 2023

Call of Duty Endowment Turns In-Game Cash into Real Donations to Help Veterans Find Jobs

With "Loot for Good", Activision Blizzard leverages the popular DMZ mode of Call of Duty

Apr. 26, 2023

Allianz France to the Start Line with New Campaign Leading up to Paris 2024 Olympic and Paralympic Games

Allianz France launches new campaign by Ogilvy Paris

Apr. 12, 2023

Skateistan and DDB Invite Gamers all Over the World to Play Skateboarding Games to Support At-Risk Kids in Real Life

Skateistan, the non-profit organization unveiled a new campaign "Play For Skateistan"

Apr. 05, 2023

History of Playing Cards: 7 Cool Facts You Didn't Know

Whether you are a master card player or you like to play various card games with your friends every once in a while, you likely have a deck of cards in your home

Mar. 23, 2023

Read Casino Blogs: It Is Worth It?

Why do people make these blogs, and how can you, as a gamer, use these blogs to make the most of your gaming?

Mar. 13, 2023

How Classic Games are Reimagined for the Modern Era

The modern era of gaming gives us a rich choice of titles to play, yet still gamers tend to gravitate towards particular franchises time and time again

Mar. 09, 2023

Transavia Takes Ownership of the Airplane Celebration in Football Video Games

Transavia decided to give a treat to football fans by offering them the chance to win tickets to see their favorite team play at home

Feb. 13, 2023

House 337 Delivers a Royal Treat in First Work for Dream Games

House 337 has created a glamorous TV campaign for Dream Games’ Royal Match that offers a glimpse into the "royal treatment" every player receives

Feb. 10, 2023

Pavone Group's SpotBowl is Back, and it's Predicting the Winners

Pavone Group’s annual Super Bowl commercial poll, SpotBowl, is celebrating a milestone this year with its 20th game

Feb. 08, 2023

JuneShine Asks People to "Please Earth Responsibly" During Super Bowl Parties in Game-Day Ad

Humanaut has created a Super Bowl ad to launch JuneShine canned cocktails

Feb. 02, 2023

Vanish Enlists Pro-Gamers to Tackle Virtual Clothing Waste and Highlight Real-World Environmental Issues

#ReSkinChallenge, created by Havas London, sees Europe's most influential streamers revert to default "skins"

Jan. 26, 2023

We Are Royale Commemorates Landmark Riot Games and Xbox Partnership

Fan Favourite Characters Star in Cinematic Spot for Riot Games' Xbox Partnership

Jan. 26, 2023

Joseph Wilson Directs Acclaimed Singer-Songwriter Patrick Wolf in "Nowhere Game" Video

PRETTYBIRD Director Joseph Wilson directs acclaimed singer, songwriter, composer and producer Patrick Wolf

Jan. 18, 2023

Karlssonwilker Creates 80s-Style Video Game to Drive Engagement for ADC 102nd Annual Awards

Players get to explore a century of past ADC winners

Dec. 12, 2022

Vodafone and Dentsu UK&I Launch AR Game of Elf and Seek to Bring Festive Cheer to Families

Vodafone has hidden Christmas elves all over the UK as part of a new, free to play Augmented Reality (AR) game

Nov. 30, 2022

"Footballers Kiss" in Soccer Video Game in Response to Qatar's Anti-LGBTQI+Policies

Serviceplan Spain, COGAM and Game-Changer Launch #LoveWinsQatar, the social movement that calls on all gamers to defend human rights

Nov. 17, 2022

Rugby Football Union Collaborate with Sport UNLIMITED on "Play Together, Stay Together" Campaign

Rugby Football Union campaign reminds players of the joys of the game

Oct. 26, 2022

Game Launch: NARS, Play Your Power by makemepulse In Process

Digital design and creative production studio makemepulse specialise in innovative immersive experiences

Oct. 25, 2022

BETC Paris Uses Minecraft to Uncover Dyslexia Symptoms through Gaming

A game-based dyslexia assessment in disguise designed for young people Using Minecraft to transform the learning experience

Oct. 11, 2022

IONOS and Aunt Helga Return to Help UK Businesses Up Their Web and Digital Game

Armoury London, NOMAD and 2050 London build on 2021’s launch campaign’s success

Oct. 10, 2022

CUPRA, the New Emblem of Sportiness is Joining Forces with Trackmania

Trackmania is the world's most streamed racing game, offers a whole new world to the millions of players in the community

Oct. 07, 2022

The Latest Move in the Sex Toy Cheating Scandal

Nordic contraception and pleasure brand RFSU has joined the game with a campaign that returns the butt plug to its rightful position the hero

Sep. 13, 2022

Ad of the Day | DDB Paris' 5th Film for Assassin's Creed Celebrates 15 Years of Epicness

Since 2007, Assassin's Creed has become a blockbuster franchise who sold over 200 million games

Sep. 05, 2022

Ways To Have More Fun Playing Online Casino Games

Join us as we look at ways to have more fun when playing online casino games

Aug. 26, 2022

Ad of the Day | Game ON! On Running and Builders Club Launch the New Cloudgo Campaign

Swiss based athletic shoe and sportswear company launch a campaign film for the new Cloudgo shoe

Aug. 19, 2022

Madwell's Verizon Campaign Gives Non-Playable Characters the Spotlight to Cross-Promote Xbox

Xbox All Access is designed to create awareness of the next-gen 5G gaming offer among gamers

Jun. 30, 2022

Pringles Offer the First Chance to Get Paid to Work in a Video Game as an NPC (Non Playable Character)

Campaign from Grey London will invite applications and then select a candidate to appear as an NPC in Train Sim World

May. 05, 2022

WPP and Epic Games Partner to Accelerate Innovation for Clients in the Metaverse

This partnership follows WPP’s recent announcement of The Metaverse Foundry

Apr. 25, 2022

Pringles Launches "Stay In The Game" Campaign With Binary Code Teaser

Developed by Grey London, the campaign coincides with the 40th anniversary of the mighty ZX Spectrum

Mar. 16, 2022

Where The Buffalo Roam Ups Their Game With Practice Studios

WTBR has signed directing duo Practice Studios, led by Directors Mike Slane and Adrian Bishop

Mar. 08, 2022

Ford Builds A Racing Game So Players Can Experience The Barriers Women Face To Get Into Motorsport

The W Track modifies the historic Monza circuit adding unforeseen challenges

Mar. 03, 2022

Gamers Fight Leukaemia In Doom Video Game Mod For The CRIS Cancer Foundation

Cheil Worldwide Spain has created a video game The Battle Inside

Feb. 17, 2022

What If Video Games Heroes Rolled Their Hips To Send An Important Message?

Women in Games assembles video games heroes to raise awareness about gender stereotypes in video games

Jan. 13, 2022

EuroMillions Return With Romance In New Campaign Film

With this new film, Romance continues to dig the furrow of sharing that goes so well in this lottery game

Jan. 10, 2022

French Agency Herezie Launches Monopoly Of Inequalities

The famous board game adapted to make young people aware of inequalities

Dec. 18, 2021

A_DA Joins Microsoft To Bring The Ancient Site Of The Olympic Games To Life

Microsoft and the Hellenic Ministry of Culture and Sports unveiled "Ancient Olympia, Common Grounds"

Dec. 02, 2021

U.S. Air Force Recruits Next Generation Of Airmen With Mobile AR Flight Game

We Are Royale Sparks The Passion For Flight In "Command the Stack"

Nov. 25, 2021

Group One Launch Game Changer: A New Agency Dedicated To Gaming And E-Sports

Tomasz Przezdziecki will be in the role of CEO Game Changer

Nov. 22, 2021

Sid Lee Paris And Ubisoft Show Us The Power Of Dance In "Just Dance It Out"

Just Dance, Ubisoft's iconic dance game franchise

Oct. 07, 2021

Far Cry Offers You Vacations That Kill

Wanna extend your vacation? Ubisoft EMEA takes you straight to Yara Island for the release of their new game Far Cry 6

Aug. 06, 2021

Engine Creative Creates Game-Changing Campaign for Sky

Minions cling on for dear life thanks to its new Broadband Ultrafast

Jul. 19, 2021

Yoplait Kids Launches Biggest Ever Campaign Ahead of Tokyo 2020 Olympic Games

Six Team GB star-studded ambassadors

Jun. 04, 2021

Battery Reveals New Viking Civilization Within Rise of Kingdoms

In Comedic Global Campaign Created For Lilith Games by Agency Battery

Jun. 03, 2021

The One Club's Creative Week 2021 To Feature Daily Sessions from Epic Games

Learn how real-time technology is empowering creators

Apr. 26, 2021

Domino's Villain Returns to TV Ads and New Crash Bandicoot Mobile Game

The TV portion of the Noid campaign was conceptualized and developed by creatives at CPB

Mar. 10, 2021

Next Gen Tech: Top 5 Game Technologies You Should Know

The video game industry in Canada is bigger than ever before

Feb. 07, 2021

Ad of the Day | Huggies Made "Baby History" By Featuring Babies Born on Gameday In Their Latest Ad

Part of A New Global Campaign, "We Got You, Baby"

Feb. 07, 2021

Mirimar and Klarna Present "Four Quarter Sized Cowboys" Super Bowl Campaign

The spot features the Big Game debut of actress and comedian Maya Rudolph

Jan. 28, 2021

Ad of the Day | Pringles, Xbox and Grey Score World first with Twitch-Based Campaign

Zombie Frank pushes boundaries of gamer interaction

Jan. 20, 2021

Builders Club and Riot Games Launch an Exciting Hype Film for the Next Decade of League of Legends Esports

Using 2D and 3D visuals...

Dec. 18, 2020

How the Gaming Industry is Changing the Landscape of Marketing and Advertisements

There are 2.5 billion gamers around the world, from the 2019 stats

Dec. 14, 2020

Trump/Biden Fight Video Game Predicted the Election Results

Entitled “KO Campaign," it gives mobile gamers the chance to box against Donald Trump and Joe Biden with tongue-in-cheek fight items like a COVID mask, holy book, and literal dog whistle.

Dec. 03, 2020

Lidl Christmas Jumper Now Available in Animal Crossing

Shoppers can access the jumper virtually for free through the hugely popular Nintendo game, Animal Crossing.

Nov. 26, 2020

Ubisoft Shapes Its Destiny with CLM BBDO Discover "The Mountain"

Ubisoft is launching an ambitious new license - Immortals Fenyx Rising, an epic game rooted in Greek mythology, in which players embody Fenyx, a demi-goddess called upon to save the gods.

Nov. 26, 2020

Ubisoft and CLM BBDO Aim Right with "The Shooter", the New Global Campaign for Tom Clancy's Rainbow Six SIEGE

Ubisoft unveiled the new global campaign for its iconic game Tom Clancy's® Rainbow Six Siege.

Nov. 24, 2020

Elastic Launches Transatlantic Partnership with UK Animation Studio Feed Me Light

Elastic and Feed Me Light teamed up to create this stunning weapon ‘reveal promo’ for Riot Games’ new game ‘Valorant’.

Nov. 11, 2020

WoodShop Promotes Michelle Pak to Creative Director/Director; Unveils New Burger King Spot & Tie-In With Sony Playstation5

Michelle Pak have been promoted to Creative Director and unveil a new Burger King tie-in promoting a chance to win a Sony Playstation®5 game console.

Oct. 12, 2020

The Latest Winning Bingo Strategies

Bingo is more of a game of chance than a game of skill like that of blackjack.

Aug. 13, 2020

KFC and Sid Lee Get Fans Back in the Game with "The Match Before the Match"

Using Twitch, FIFA, and UEFA, the brand is able to reach their core consumers

Aug. 03, 2020

When Casino Games become Work

This kind of accessibility is one of the many perks to 21st century life and the digital age we now live i

Jun. 24, 2020

The LIV Project Launches with Documentary Film and Game Products to Combat Youth Suicide

LIV will be available for limited private screenings only through July 15

May. 01, 2020

FCB Amsterdam Launch New "Gamechangers" Campaign to Help Dutch Police Tackle Teenage Cybercrime

This is the second time that Dutch police have engaged FCB Amsterdam

Feb. 04, 2020

Lucky Post's Marc Stone Helps Kia Deliver Action-Packed Spot "Stunt Person" For The Big Game

The :60 version made its debut on Fox Deportes on Super Bowl Sunday

Jan. 22, 2020

Ad of the Day | Biborg Teases Launch for Bandai Namco's New Game Based on Manga Cult Classic

Bandai Namco Entertainment Europe and Biborg announce the release of Captain Tsubasa

Jan. 21, 2020

Fortnite Gamers Are Saving Lives Rather Than Taking Them

Wunderman Thompson and the International Red Cross launch “Liferun” – a new creative mode for Fortnite at PAX South 2020 – reaching approximately 14 million users

Jan. 17, 2020

Lewis Hamilton races drones in Vodafone 5G campaign

Along with the social media activation, Vodafone will also be using the #5Gamechanger film assets across its website, email marketing campaigns, and PR activity

Dec. 11, 2019

Great Guns' Dan Trachtenberg Brings Game Action to Life in New Xbox Pass Ad

Gamers discover their next favourite game on and off screen in this action-packed Xbox spot

Dec. 10, 2019

National Cancer Institute Tabado Games kicks off with ici Barbes

ici Barbès created the whole operation with “get rid of tobacco” as an overall concept

Dec. 03, 2019

Sea Shepherd hacks Christmas to spread cautionary message about overconsumption and its impact on marine life

Introducing the newest version of the classic children’s game "Operation" – "Operation Ocean"

Sep. 16, 2019

Change Serviceplan Poland Create Gamers and Geeks Ad for G2A.COM

Fantasy world of gamers spills over into reality in unique spot for G2A.COM.

Sep. 05, 2019

Google Play and Nintendo have teamed up to remind the world to take a break from the mundane

"Start Your Engines" is a visual scavenger hunt filled with hints and clues from the iconic game franchise

May. 14, 2019

IKEA Stays Ahead of The Game With Dynamic Logo System

Fönster (Swedish) translates into English as “Window” and is designed to reflect the point at which IKEA connects with the world.

May. 02, 2019

VOO "Raging Banners": the first voice-activated banners reacting to gamer rage

They only appear on viewers screens when a gamer starts raging about the slowness of their internet connection

Apr. 25, 2019

Xbox promotes a new type of travel with "Visit Xbox" - a tourism campaign for game worlds by McCann London

The campaign will run globally, in over 29 markets.

Mar. 20, 2019

Ubisoft and DDB Paris hid a podcast series based on The Division 2 universe into the map of Ghost Recon Wildlands

Green Dawn takes place between the events of the first and second Division games.

Mar. 19, 2019

FDA and FCB Bring Dangers of Cigarette Addiction to Life in New Video Game for Xbox

Darren Aronofsky and biggest gaming influencer in the world support the latest installment of “The Real Cost”

Mar. 12, 2019

Aldi Hires Pro Gamers in Mission to Bring Back Family Dinner Time

Aldi will use clever marketing to reach parents directly, first through a promotional film

Mar. 06, 2019

84.Paris Preps Gamers for Release of Ubisoft's Trials® Rising with Custom-Designed Trials Turbo Bike accessory and Launch Film

The new campaign is making noise, literally...

Jan. 25, 2019

Biborg's Digital Campaign for Resident Evil 2 Features Multiple-Choice TrueView Ad That Lets Users Choose Their Own Adventure

It’s one of the first multiple-choice TrueView ads in the video game sector

Dec. 19, 2018

Santa Has Competition In GameStop's New Spot Edited By Lucky Post's Marc Stone

Perfectly performed by one very convincing Santa, the Christmas identity crisis is twistedly lighthearted.

Dec. 18, 2018

Sports team recycles clothing from players–creates unique merch

The "Sustainable Mercy" collection can be bought at Tellus Bandy's home games and at Facebook Page

Nov. 01, 2018

FCB Inferno transform office into gallery for emerging artists

Tanoa Sasraku-Ansah unveils ‘Outdoorzy Types’ series, examining black characters in video games

Oct. 25, 2018

Just Dance 2019 And BBDO Paris Reveals Why We All Love to Dance

Like last year, the game will be available on Nintendo Switch™, Wii U™, Wii™, Xbox One, Xbox 360, and PlayStation®4 computer entertainment system

Oct. 19, 2018

My Life as an NPC: The Outsiders of The Video Game Have Their Say

A unique social media initiative by DDB Paris for Ubisoft’s Assassin’s Creed Odyssey.

Oct. 18, 2018

City Dwellers Play Keepie-Uppie With Gigantic AR Boot in New Timberland Activation

Wildbytes creates huge-scale augmented reality game in Madrid to promote the brand’s ‘CityRoam’ urban footwear range

Oct. 16, 2018

De Bruyne and Dybala Star in the highly anticipated EA SPORTS FIFA 19 Campaign

Rafael Astorga, Lagardère and LS Productions partnered on the star-filled print campaign and gaming assets for the eagerly anticipated new game from EA

Sep. 25, 2018

Award-Winning Director Shelley Lewis Brings Her Captivating Storytelling To Bullitt

Shelley Lewis has shot spots for Panasonic, Starbucks, Angie’s List and the Paralympic Games

Mar. 05, 2018

FCB Inferno Launches "Queen Rules" to Challenge Gender Bias With Playing Cards

Global Campaign Features New Games Where Queens Rule Supreme

Feb. 09, 2018

Samsung Mobile: A blind torchbearer from Russia at the Olympic Games in South Korea

Russian Olympians will perform on them under a neutral flag.

Nov. 27, 2017

Ad of the Day | Above+Beyond and Betway Celebrate The Love of The Game

‘Temple’ follows ‘Lair’ in dramatizing the ‘For the Love of the Game’ campaign

Nov. 15, 2017

Xbox and Mccann London Work With Real Madrid Stars To Create Real-Life Tutorial for The Biggest Football Game

The ad, directed by Omri Cohen through Somesuch, is released today

Sep. 29, 2017

DDB Paris launches a dreamlike film for the return of Ubisoft's iconic game

Assassin's Creed Origins – Pre-launch film "From Sand"

Sep. 06, 2017

Richard Sherman and Clay Matthews Kick off Biggest Football Campaign Ever for Wonderful Pistachios

Wonderful Pistachios Teams Up with Defensive Stars to Tackle Healthy Game-Day Snacking in Commercials Debuting During Key Sunday Football Conference Matchup

Aug. 08, 2017

Above+Beyond Embraces Classic Movie Style for New Betway Campaign

Betway is launching two new episodes under its “For the Love of the Game” platform.

Jul. 11, 2017

Björn Borg Plays a Game of Tennis Across The U.S. - Mexico Border

Swedish sportswear brand Björn Borg has orchestrated a tennis match on the U.S. – Mexican border with one player on each side of the border

May. 11, 2017

Recipe Unveils Debut Campaign "Taking back the Game" for 888poker

Today, London-based creative agency Recipe launches its first work for 888poker-the World’s second-largest online poker game, owned by 888 Holdings.

May. 10, 2017

Cheil Strikes Gold at Ex Awards With Best Olympics Activation For ‘Samsung Galaxy Studio’

Cheil Worldwide Seoul’s campaign for Samsung Electronics for ‘Samsung Galaxy Studio’ at the Rio 2016 Olympic Games has won the Ex Award for Best Olympics Activation at the 2017 Ex Awards.

Feb. 20, 2017

Ghost Recon "A World with no Heroes"

What if a video game was a world apart, living all by Itself before the players turn on their console?

Feb. 08, 2017

Top 10 Super Bowl Ads of 2017

The annual Super Bowl football game in the United States is known as the most famed advertising event on television – with an audience of over 180 million.

Dec. 06, 2016

Xbox launches game trailer through the medium of Christmas lights

Dead Rising 4 trailer can be walked through. Literally.

Nov. 11, 2016

Karmarama launches TV campaign for ‘CBeebies Playtime Island’ app

Karmarama has created a new TV campaign for the launch of CBeebies Playtime Island

Oct. 07, 2016

Cheil Worldwide creates 'Beat the Street' Samsung VR game to improve road safety for children

In the Netherlands, thousands of young children cycle to school and back every day. Every year, a large number of those children are involved in road accidents, some of them fatal.

Sep. 27, 2016

Xbox launches first ever 4DX cinema ad in Western Europe for Forza Horizon 3

Multi-sensory campaign to air at six Cineworld sites ahead of video game’s release.

Latest News

Jun. 03, 2026

Willie's Remedy+ Launches First-Ever TV Campaign Built Around the Art of Living Like a Legend

Willie Nelson and JuneShine Brands' THC drink partners with Raindrop on nostalgia-driven CTV campaign targeting a new generation of THC consumers

Jun. 03, 2026

Yes& Expands AI and Innovation Capabilities with the Promotion of Chrissie Koeppen and Beth Yezzi

The promotions support a broader push to strengthen capabilities across the agency and help clients navigate increasingly complex marketing and technology challenges

See all

Brands (40)

Agencies (13)

Creatives (2)

Ads (367)

News (245)